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Poll: How Important Is E-Commerce to Your Business?

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Take our poll.

Many jewelers view e-commerce as a threat to their brick-and-mortar business model. But others are taking an “If you can’t beat ’em, join ’em” approach by starting their own e-commerce operations.

For some jewelers, online sales have become an important source of revenue.

How about you? We’d love to know: How important is e-commerce to your business?

Take our poll and be sure to follow us on Twitter.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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