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Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

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Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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David Squires

Poll Position

Published

on

Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

Advertisement

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

Promoted Headlines

Most Popular