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Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

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Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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David Squires

Poll Position

Published

on

Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

Advertisement

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular