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16 years ago

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Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

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Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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David Squires

Poll Position

Published

16 years ago

on

Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

Advertisement

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular