Connect with us

Poll Position

Published

15 years ago

on

Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

Advertisement

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular

David Squires

Poll Position

Published

15 years ago

on

Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

Advertisement

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular