Connect with us

Poll Position

Published

on

Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

Advertisement

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular

David Squires

Poll Position

Published

on

Now introducing … Instore’s ?Big Survey’

WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable addition to INSTORE’S editorial lineup. 

It’s been one of our most ambitious (and most complicated) initiatives ever, and we’re very proud of the results ? the collective insights of more than 550 of your fellow jewelers. (Thanks, every one of you!) You’ll learn what inventory categories perform most strongly, what marketing methods work best, how different team members are paid, and even how many jewelers have guns in their stores. We think you’ll find the results, in many, many cases, eye-opening. 

How can you use all of the data we’re bringing you in the ?Big Survey?? Well, one way not to use it is to look at an answer and feel comfortable that your store places in the middle of the pack in that area. Instead, look at the very top performers ? the upper 10 to 20 percent ? and emulate their behaviors. That’s the way to get to the top of your field, and you’ll find many ideas for business-building actions here.  

Do remember, however, that this is something of a beta version and not all the kinks have been worked out yet. Next year, we’re looking at switching up the questions as well as getting more precise answers on some of the ones we feel we didn’t quite hit. 

Advertisement

In the meantime, we hope you read carefully, benefit thoroughly and enjoy greatly the aggregated wisdom of this feature, the biggest-ever survey of American jewelers. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular