Press Releases

Preferred Jewelers International Network Presents Jewelry Spa Weekend

Published

7 years ago

August 25, 2016

INSTORE Staff

(Press Release)
Preferred Jewelers International, the network of retail jewelers that offers a lifetime, nationwide warranty program and experiences that last a lifetime, is promoting Jewelry Spa Weekend throughout its organization, Sept. 22-24.

During the event, consumers are invited to come into a participating Preferred Jewelers Retail stores with up to five pieces of jewelry for complimentary cleaning and checking.

Consumers who participate are encouraged to take photographs of their pieces and post on Instagram with the hashtag of the store they visited, as well as the tags, #wearepreferred and #preferredspaday.

Tagged photos will be automatically entered for a chance to win a Preferred 105 round diamond halo pendant worth a $5,000 retail value.

Jewelry Spa Day is designed to promote awareness of the Preferred Jewelers International brand, as well as to help participating retailers increase their individual store following on social media feeds.

To date, more than 150 Preferred Jewelers International retail store members have signed up to participate in the event.

For more information on the Preferred Jewelers International Jewelry Spa Day event, or the Preferred Jewelers International Network, visit the Preferred Jewelers International website at www.preferredjewelersinternational.com or email contact@preferredjeweler.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”