Connect with us

Press Releases

Private Jeweler Ring Concierge Launches VOW by Ring Concierge

Its online engagement ring collection features home try-on program .

mm

Published

on

(PRESS RELEASE)Ring Concierge, the luxury private jeweler catered toward millennials, has now made the engagement ring shopping process easier and more affordable for couples with the launch of VOW by RC. Providing customers a seamless shopping experience from the comfort of home, VOW offers at home try on kits with cubic zirconia replica rings and live chat with diamond experts to aid in the design and selection of the perfect ring. Available now, the sophisticated and timeless ring line retails for under $10,000.

Ring Concierge’s VOW line is more accessible by offering diamonds starting at a lower carat weight with center diamonds ranging from 0.75-1.60cts. Couples will be able to select features such as their center diamond shape, color (D-K) and clarity (IF-SI2), and certain design elements such as adding a hidden halo. All diamonds are all-natural (not lab grown) and GIA certified. VOW will also offer a live diamond feed with videos of each diamond so customers can see exactly what each diamond looks like before committing. VOW rings are crafted and finished in New York City and take approximately two to three weeks to complete.

38 Boss Memes That Everyone in Retail Can Relate To
Fun

38 Boss Memes That Everyone in Retail Can Relate To

The Stars’ Jewelry Shone at The 2021 SAG Awards
Photo Gallery

The Stars’ Jewelry Shone at The 2021 SAG Awards

These Jewelry Retailers Take Mother’s Day Promotions Personally
Benchmarks

These Jewelry Retailers Take Mother’s Day Promotions Personally

The line will launch with 13 ring styles, 9 diamond shapes (Antique-Style Cushion, Antique-Style Round, Cushion, Emerald, Oval, Pear, Radiant, Princess and Round) and three metal colors (Rose Gold, Yellow Gold and Platinum):

  • The Madison – VOW’s version of the classic solitaire.
  • The Park – vintage-inspired with petals of diamonds to enhance an antique-style diamond.
  • The Lexington – micro-pavé runs down the slim band for tons of sparkle.
  • The Uptown – as timeless as it gets! This design is available with an emerald center diamond and trapezoid side stones.
  • The Delancey – a seamless halo creates the illusion of a bigger rock, paired with a micro-pavé band for added sparkle!
  • The Mercer – a bezel of gold or platinum wraps around the diamond creating a sleek and modern look!
  • The Waverly – a duo of diamonds create the illusion of pear side stones, an elegant way to draw the eye to the center diamond.
  • The Essex – the seamless halo of diamonds creates the illusion of a bigger rock, and the plain band is perfect for a pop of gold color!
  • The Gramercy – slim tapered baguettes accentuate the center diamond for a classic three stone look.
  • The Bowery – a classic three-stone setting featuring a round center diamond with two smaller round side stones for a timeless look.
  • The Lafayette – micro-pavé runs down the band for tons of sparkle plus North, South, East, West, prongs create a unique twist on this classic style.
  • The Tribeca – a new twist on side stones, featuring three round diamonds set in a trio cluster on each side of a round center diamond.
  • The Lenox – North, South, East, West set prongs give a fresh look to this timeless solitaire style.

“I’m so excited to finally launch our long awaited VOW engagement ring line,” said Ring Concierge Founder Nicole Wegman. “Now, more than ever, people are shopping online, and we wanted to be able to bring the engagement ring shopping experience directly to them, while living up to the quality of fine jewelry that Ring Concierge is known for. Our home try-on program allows couples to see replicas of their dream rings before purchasing – giving them the in-showroom experience from the comfort of their own home.”

With VOW’s Home Try-On Program, replica VOW engagement rings are available for home try-on to experience your dream engagement ring in person. Replicas are created with cubic zirconia (CZ) and alloy to give the look of a one carat center stone in your favorite settings. The Home Try-On Box can be purchased for $100, which will be credited to your Ring Concierge account once returned. The kits include Essie nail polish in the perfect bridal color (Topless & Barefoot) – their gift to keep, a ring sizer, three CZ VOW engagement rings of your choosing, and three replica wedding bands (yellow gold, rose gold and micro-pavé white gold). Clients will have a week to play with their VOW Home Try-On kit and take pictures of their dream ring before returning.

The full line is available on RingConcierge.com.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular