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David Squires

Welcome to Our New Redesign

We’ve got new and improved magazine for you

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IT’S A NEW YEAR, our fifth, and time for our annual redesign – which we’ve internally been calling INSTORE 5.0. 

It’s a process we take very seriously. Each year, we’re determined to get better – and not just a little better, but a lot. And we’re not afraid to tinker with the guts of what we do in an effort to keep things fresh and exciting for you.  

That’s exactly what we did this year – with some tweaks to our design, including a brand-new cover look and logo that better shows what Instore’s all about. And, of course, we’ve got loads of new content. Some highlights: 

  • In Crowd: Key retailers and industry members share their views on one of the month’s major news headlines. Their goal? To cut through the bull and show you how today’s major stories will effect you. 
  • Store Checklist: We go through the different features that make up “cool” stores, and look at how the country’s best retailers execute them. This month’s focus: children’s playrooms. 
  • In Focus: We take a different category of product that you might be considering buying for your store – give you advice on using it, and offer some examples of the most innovative products in that category. In this issue: name tags. 
  • In Season: Each month, we’ll provide you with product ideas for an upcoming holiday or sales season. For January: Valentine’s Day jewelry. 
  • There’s also an expanded quiz and puzzle page, new columns, and lots of other places where we’ve expanded and refined existing content.  

    I hope you enjoy INSTORE 5.0. (And next month’s INSTORE 5.1 and March’s INSTORE 5.2, etc.) Let’s hear what you think! 

    Wishing you the very best business …

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    David Squires

    Executive Editor and Associate Publisher 

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    SPONSORED VIDEO

    Wilkerson Testimonials

    If It’s Time to Consolidate, It’s Time to Call Wilkerson

    When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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