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David Squires

Welcome to Our New Redesign

We’ve got new and improved magazine for you

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IT’S A NEW YEAR, our fifth, and time for our annual redesign – which we’ve internally been calling INSTORE 5.0. 

It’s a process we take very seriously. Each year, we’re determined to get better – and not just a little better, but a lot. And we’re not afraid to tinker with the guts of what we do in an effort to keep things fresh and exciting for you.  

That’s exactly what we did this year – with some tweaks to our design, including a brand-new cover look and logo that better shows what Instore’s all about. And, of course, we’ve got loads of new content. Some highlights: 

  • In Crowd: Key retailers and industry members share their views on one of the month’s major news headlines. Their goal? To cut through the bull and show you how today’s major stories will effect you. 
  • Store Checklist: We go through the different features that make up “cool” stores, and look at how the country’s best retailers execute them. This month’s focus: children’s playrooms. 
  • In Focus: We take a different category of product that you might be considering buying for your store – give you advice on using it, and offer some examples of the most innovative products in that category. In this issue: name tags. 
  • In Season: Each month, we’ll provide you with product ideas for an upcoming holiday or sales season. For January: Valentine’s Day jewelry. 
  • There’s also an expanded quiz and puzzle page, new columns, and lots of other places where we’ve expanded and refined existing content.  

    I hope you enjoy INSTORE 5.0. (And next month’s INSTORE 5.1 and March’s INSTORE 5.2, etc.) Let’s hear what you think! 

    Wishing you the very best business …

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    David Squires

    Executive Editor and Associate Publisher 

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    SPONSORED VIDEO

    She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

    Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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