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David Squires

Welcome to Our New Redesign

We’ve got new and improved magazine for you

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IT’S A NEW YEAR, our fifth, and time for our annual redesign – which we’ve internally been calling INSTORE 5.0. 

It’s a process we take very seriously. Each year, we’re determined to get better – and not just a little better, but a lot. And we’re not afraid to tinker with the guts of what we do in an effort to keep things fresh and exciting for you.  

That’s exactly what we did this year – with some tweaks to our design, including a brand-new cover look and logo that better shows what Instore’s all about. And, of course, we’ve got loads of new content. Some highlights: 

  • In Crowd: Key retailers and industry members share their views on one of the month’s major news headlines. Their goal? To cut through the bull and show you how today’s major stories will effect you. 
  • Store Checklist: We go through the different features that make up “cool” stores, and look at how the country’s best retailers execute them. This month’s focus: children’s playrooms. 
  • In Focus: We take a different category of product that you might be considering buying for your store – give you advice on using it, and offer some examples of the most innovative products in that category. In this issue: name tags. 
  • In Season: Each month, we’ll provide you with product ideas for an upcoming holiday or sales season. For January: Valentine’s Day jewelry. 
  • There’s also an expanded quiz and puzzle page, new columns, and lots of other places where we’ve expanded and refined existing content.  

    I hope you enjoy INSTORE 5.0. (And next month’s INSTORE 5.1 and March’s INSTORE 5.2, etc.) Let’s hear what you think! 

    Wishing you the very best business …

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    David Squires

    Executive Editor and Associate Publisher 

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    Wilkerson Testimonials

    Retirement Made Easy with Wilkerson

    The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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