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David Squires

Welcome to Our New Redesign

We’ve got new and improved magazine for you

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IT’S A NEW YEAR, our fifth, and time for our annual redesign – which we’ve internally been calling INSTORE 5.0. 

It’s a process we take very seriously. Each year, we’re determined to get better – and not just a little better, but a lot. And we’re not afraid to tinker with the guts of what we do in an effort to keep things fresh and exciting for you.  

That’s exactly what we did this year – with some tweaks to our design, including a brand-new cover look and logo that better shows what Instore’s all about. And, of course, we’ve got loads of new content. Some highlights: 

  • In Crowd: Key retailers and industry members share their views on one of the month’s major news headlines. Their goal? To cut through the bull and show you how today’s major stories will effect you. 
  • Store Checklist: We go through the different features that make up “cool” stores, and look at how the country’s best retailers execute them. This month’s focus: children’s playrooms. 
  • In Focus: We take a different category of product that you might be considering buying for your store – give you advice on using it, and offer some examples of the most innovative products in that category. In this issue: name tags. 
  • In Season: Each month, we’ll provide you with product ideas for an upcoming holiday or sales season. For January: Valentine’s Day jewelry. 
  • There’s also an expanded quiz and puzzle page, new columns, and lots of other places where we’ve expanded and refined existing content.  

    I hope you enjoy INSTORE 5.0. (And next month’s INSTORE 5.1 and March’s INSTORE 5.2, etc.) Let’s hear what you think! 

    Wishing you the very best business …

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    David Squires

    Executive Editor and Associate Publisher 

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    SPONSORED VIDEO

    After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

    When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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