David Squires

Welcome to Our New Redesign

We’ve got new and improved magazine for you

Published

16 years ago

July 2, 2008

INSTORE Staff

IT’S A NEW YEAR, our fifth, and time for our annual redesign – which we’ve internally been calling INSTORE 5.0.

It’s a process we take very seriously. Each year, we’re determined to get better – and not just a little better, but a lot. And we’re not afraid to tinker with the guts of what we do in an effort to keep things fresh and exciting for you.

That’s exactly what we did this year – with some tweaks to our design, including a brand-new cover look and logo that better shows what Instore’s all about. And, of course, we’ve got loads of new content. Some highlights:

In Crowd: Key retailers and industry members share their views on one of the month’s major news headlines. Their goal? To cut through the bull and show you how today’s major stories will effect you.

Store Checklist: We go through the different features that make up “cool” stores, and look at how the country’s best retailers execute them. This month’s focus: children’s playrooms.

In Focus: We take a different category of product that you might be considering buying for your store – give you advice on using it, and offer some examples of the most innovative products in that category. In this issue: name tags.

In Season: Each month, we’ll provide you with product ideas for an upcoming holiday or sales season. For January: Valentine’s Day jewelry.

There’s also an expanded quiz and puzzle page, new columns, and lots of other places where we’ve expanded and refined existing content.

I hope you enjoy INSTORE 5.0. (And next month’s INSTORE 5.1 and March’s INSTORE 5.2, etc.) Let’s hear what you think!

Wishing you the very best business …

David Squires

Executive Editor and Associate Publisher

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”