Press Releases

Roberto Coin Launches Ad Campaign with Model Arizona Muse

Published

6 years ago

April 4, 2018

INSTORE Staff

Roberto Coin Launches Ad Campaign with Model Arizona Muse (PRESS RELEASE) NEW YORK – Italian jewelry designer Roberto Coin teaming up with model and activist Arizona Muse for a 2018-19 advertising campaign. This will be the second time Muse and Coin have worked together. The campaign will debut worldwide this April and feature jewelry from the Princess Flower, the Roman Barocco, Venetian Princess, Sauvage Privé, Classique Parisienne and Pois Moi Collections.

Muse has graced the covers of dozens of top fashion magazines, including the American, French, Italian, British, Chinese, Australian, Spanish, Greek, Korean, Mexican, Portuguese, Russian, Turkish and Ukrainian Vogue. She has also worked with such industry leaders as David Sims, Patrick Demarchelier, Craig McDean Steven Meisel and Paolo Roversi.

Muse has been the face of advertising campaigns for Louis Vuitton, Jil Sander, Estee Lauder, Miu Miu, Karen Millen, Alberta Ferretti, Chloe, Prada, Isabel Marant, Fendi and Yves Saint Laurent.

“I am overjoyed to continue to work with Roberto Coin,” said Muse. “I first started working with this brand in 2015 and I love both the jewelry and the designer. Roberto is one of the kindest, most encouraging people I’ve ever met and I feel incredibly lucky to be the ambassador of his designs. His jewelry, I think, is designed from his deep appreciation and respect for women. Roberto Coin and the new campaign exemplifies an effortless beauty.”

“The concept of the campaign is based on style and diversity of women,” said Roberto Coin, chairman and designer of the company. “The visuals demonstrate the effortless beauty and style of every woman. Set on a balcony overlooking the Mediterranean sea, warmed up the sunset light and surrounded by nature, the constant frame our campaigns. When looking for a model to be featured in this campaign, it was without hesitation, we decided to work with Arizona again. She has been our ambassador for the brand for the last three years and she embodies our theme of timeless beauty and style.”

The campaign was shot by British photographer David Sims. His credits in the fashion industry include advertising campaigns for Dior, MAC, Louis Vuitton, Givenchy, Tiffany & Co., YSL, Calvin Klein and Prada as well as editorial fashion spreads in magazines such as W, Vogue and Harpers Bazaar.

The new Roberto Coin campaign will be launched early April and run digitally and in print fashion publications worldwide.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”