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Royal Chain Introduces Heroes Initiative

Helping strengthen the bond between jewelry stores and the nation.

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(PRESS RELEASE) The Royal Chain Heroes is a non-profit corporate social responsibility initiative, developed by Royal Chain and the brand Phillip Gavriel, directed primarily at local communities around the nation. Royal Chain is partnering with its vast network of retailers to collect stories about ordinary people who have done something extraordinary to help their community. The stories of great things being accomplished give us hope and inspire us to make a change.

Any certified retail store is eligible to nominate heroes from their local community. Every month four winners will be selected and awarded with a special piece of jewelry by Phillip Gavriel/Royal Chain. The stories will be shared on a dedicated website royalchainhe-roes.org, as well as on social media.

“Over the last few months, we have heard the inspiring stories of people who have made a difference across the country, but there are so many more who will never get that national recognition they deserve. With this initiative we can fortify the bond between jewelry stores and their local communities that will continue to share life’s most precious mile-stones together,” said Phillip Gabriel Maroof, vice president of Royal Chain.

royalchainheroes.org

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It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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