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Runnin’ Scared

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To beat the bad guys we need to band together

AT A QUIET MOMENT moment in just about every buddy-cop movie ever made, one buddy looks at the other and says, ?You know, I got a really bad feeling about this …? Then, a few seconds later, all hell breaks loose. 

Anyway, going into this holiday season, I feel a lot like th

at apprehensive buddy. Because I look around and see a retail landscape that could be very tough for jewelers. Sure, soaring gas prices, plummeting home prices, etc. will have some effect. But the scariest thing of all is that there’s so-o much other great stuff out there to buy. So … I’ve got a really bad feeling about this. 

In this issue, we reference a study which states that most women would rather receive a big-screen plasma TV this holiday season than jewelry. And as much as we love the folks at Apple Computer, they’ve stolen a lot of food from your children’s plates with their infernal iPods.  

Electronics ? yep, they’re definitely the black-wearing, nunchuk-waving bad asses of the retail landscape.  

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Anyway, this is all a prelude to a point I’ve tried to make in this space before. And that’s that jewelers have too many enemies out there to make enemies out of rival jewelers. And that the sharing of ideas is the best way for all jewelers to buy better, promote more effectively, and sell more. 

In this issue’s lead story on holiday promotions, we feature a number of those jewelers who love to share their very best ideas with INSTORE and with you. I thank them, and you should, too. 

Because with guys like these on our side, we just might see that happy ending after all. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Runnin’ Scared

Published

on

To beat the bad guys we need to band together

AT A QUIET MOMENT moment in just about every buddy-cop movie ever made, one buddy looks at the other and says, ?You know, I got a really bad feeling about this …? Then, a few seconds later, all hell breaks loose. 

Anyway, going into this holiday season, I feel a lot like th

at apprehensive buddy. Because I look around and see a retail landscape that could be very tough for jewelers. Sure, soaring gas prices, plummeting home prices, etc. will have some effect. But the scariest thing of all is that there’s so-o much other great stuff out there to buy. So … I’ve got a really bad feeling about this. 

In this issue, we reference a study which states that most women would rather receive a big-screen plasma TV this holiday season than jewelry. And as much as we love the folks at Apple Computer, they’ve stolen a lot of food from your children’s plates with their infernal iPods.  

Advertisement

Electronics ? yep, they’re definitely the black-wearing, nunchuk-waving bad asses of the retail landscape.  

Anyway, this is all a prelude to a point I’ve tried to make in this space before. And that’s that jewelers have too many enemies out there to make enemies out of rival jewelers. And that the sharing of ideas is the best way for all jewelers to buy better, promote more effectively, and sell more. 

In this issue’s lead story on holiday promotions, we feature a number of those jewelers who love to share their very best ideas with INSTORE and with you. I thank them, and you should, too. 

Because with guys like these on our side, we just might see that happy ending after all. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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