Connect with us

Sales Truth: Quality Good, But Not Always a Sale Closer

mm

Published

10 years ago

on

Sales Truths: Quality Good, But Not Always a Sale Closer

BY DAVID RICHARDSON

Sales Truth: Quality Good, But Not Always a Sale Closer

Published in the July 2014 issue.

WHY IT IS TRUE: Customers patronize your store because they expect high quality merchandise. If not, why would they come in the first place? A great way to bore your customers is to pontificate on your magnificent quality. You wouldn’t patronize a car dealer who had a reputation of marginal quality. Quality is expected. Without it, you don’t belong in business.

PLAN OF ACTION: Customers come to your store because they are looking for something. They need help. Ask open-ended questions, give great eye contact, and support your responses with quality claims. Magnify their perception of this buying experience, and most of the quality questions will answer themselves.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truth: Quality Good, But Not Always a Sale Closer

mm

Published

10 years ago

on

Sales Truths: Quality Good, But Not Always a Sale Closer

BY DAVID RICHARDSON

Sales Truth: Quality Good, But Not Always a Sale Closer

Published in the July 2014 issue.

WHY IT IS TRUE: Customers patronize your store because they expect high quality merchandise. If not, why would they come in the first place? A great way to bore your customers is to pontificate on your magnificent quality. You wouldn’t patronize a car dealer who had a reputation of marginal quality. Quality is expected. Without it, you don’t belong in business.

PLAN OF ACTION: Customers come to your store because they are looking for something. They need help. Ask open-ended questions, give great eye contact, and support your responses with quality claims. Magnify their perception of this buying experience, and most of the quality questions will answer themselves.

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular