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Sales Truths : Failure Is Not Falling Down, But Staying Down

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Published

12 years ago

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Sales Truths : Failure Is Not Falling Down, But Staying Down

BY DAVID RICHARDSON

Published in the December 2011 issue.

WHY IT IS TRUE: Everyone is going blow a sale. In fact, if you are really a sales professional, you can expect to blow
many sales in your career. Selling is a business of successes and failures.

PLAN OF ACTION: If you blow a good sale, step back and carefully evaluate what just happened and why. If you can’t
get your mind around it, share your thoughts with a fellow staffer or even your manager. Put it behind you, and jump
into the next sale with passion and energy. After all, you are a pro! — DAVE RICHARDSON

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths : Failure Is Not Falling Down, But Staying Down

mm

Published

12 years ago

on

Sales Truths : Failure Is Not Falling Down, But Staying Down

BY DAVID RICHARDSON

Published in the December 2011 issue.

WHY IT IS TRUE: Everyone is going blow a sale. In fact, if you are really a sales professional, you can expect to blow
many sales in your career. Selling is a business of successes and failures.

PLAN OF ACTION: If you blow a good sale, step back and carefully evaluate what just happened and why. If you can’t
get your mind around it, share your thoughts with a fellow staffer or even your manager. Put it behind you, and jump
into the next sale with passion and energy. After all, you are a pro! — DAVE RICHARDSON

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular