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Sales Truths : Failure Is Not Falling Down, But Staying Down

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Sales Truths : Failure Is Not Falling Down, But Staying Down

BY DAVID RICHARDSON

Published in the December 2011 issue.

WHY IT IS TRUE: Everyone is going blow a sale. In fact, if you are really a sales professional, you can expect to blow
many sales in your career. Selling is a business of successes and failures.

PLAN OF ACTION: If you blow a good sale, step back and carefully evaluate what just happened and why. If you can’t
get your mind around it, share your thoughts with a fellow staffer or even your manager. Put it behind you, and jump
into the next sale with passion and energy. After all, you are a pro! — DAVE RICHARDSON

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Dave Richardson

Sales Truths : Failure Is Not Falling Down, But Staying Down

mm

Published

on

Sales Truths : Failure Is Not Falling Down, But Staying Down

BY DAVID RICHARDSON

Published in the December 2011 issue.

WHY IT IS TRUE: Everyone is going blow a sale. In fact, if you are really a sales professional, you can expect to blow
many sales in your career. Selling is a business of successes and failures.

PLAN OF ACTION: If you blow a good sale, step back and carefully evaluate what just happened and why. If you can’t
get your mind around it, share your thoughts with a fellow staffer or even your manager. Put it behind you, and jump
into the next sale with passion and energy. After all, you are a pro! — DAVE RICHARDSON

Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular