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Dave Richardson

Sales Truths : Failure Is Not Falling Down, But Staying Down




Sales Truths : Failure Is Not Falling Down, But Staying Down


Published in the December 2011 issue.

WHY IT IS TRUE: Everyone is going blow a sale. In fact, if you are really a sales professional, you can expect to blow
many sales in your career. Selling is a business of successes and failures.

PLAN OF ACTION: If you blow a good sale, step back and carefully evaluate what just happened and why. If you can’t
get your mind around it, share your thoughts with a fellow staffer or even your manager. Put it behind you, and jump
into the next sale with passion and energy. After all, you are a pro! — DAVE RICHARDSON



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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