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Sales Truths : Failure Is Not Falling Down, But Staying Down

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Sales Truths : Failure Is Not Falling Down, But Staying Down

BY DAVID RICHARDSON

Published in the December 2011 issue.

WHY IT IS TRUE: Everyone is going blow a sale. In fact, if you are really a sales professional, you can expect to blow
many sales in your career. Selling is a business of successes and failures.

PLAN OF ACTION: If you blow a good sale, step back and carefully evaluate what just happened and why. If you can’t
get your mind around it, share your thoughts with a fellow staffer or even your manager. Put it behind you, and jump
into the next sale with passion and energy. After all, you are a pro! — DAVE RICHARDSON

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After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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Dave Richardson

Sales Truths : Failure Is Not Falling Down, But Staying Down

mm

Published

on

Sales Truths : Failure Is Not Falling Down, But Staying Down

BY DAVID RICHARDSON

Published in the December 2011 issue.

WHY IT IS TRUE: Everyone is going blow a sale. In fact, if you are really a sales professional, you can expect to blow
many sales in your career. Selling is a business of successes and failures.

PLAN OF ACTION: If you blow a good sale, step back and carefully evaluate what just happened and why. If you can’t
get your mind around it, share your thoughts with a fellow staffer or even your manager. Put it behind you, and jump
into the next sale with passion and energy. After all, you are a pro! — DAVE RICHARDSON

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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