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Sales Truths: When the Going Gets Tough, the Tough Go Fishing

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WHY IT’S TRUE When times get tough, when it’s one of those days or weeks where nothing seems to be going right, the real pros take a break.

PLAN OF ACTION If the level of stress seems to exceed your ability to reasonably handle it, get away from it and do something you enjoy. In my case, I go to the driving range and hit a few balls. Whether it’s golf balls, fishing, or just going for a long walk around the block, you owe it to yourself to take some immediate downtime. Return in a much better frame of mind, and you’ll be amazed at your change of focus.

[span class=note]This story is from the November 2011 edition of INSTORE[/span]

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: When the Going Gets Tough, the Tough Go Fishing

mm

Published

on

WHY IT’S TRUE When times get tough, when it’s one of those days or weeks where nothing seems to be going right, the real pros take a break.

PLAN OF ACTION If the level of stress seems to exceed your ability to reasonably handle it, get away from it and do something you enjoy. In my case, I go to the driving range and hit a few balls. Whether it’s golf balls, fishing, or just going for a long walk around the block, you owe it to yourself to take some immediate downtime. Return in a much better frame of mind, and you’ll be amazed at your change of focus.

[span class=note]This story is from the November 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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