Connect with us

Sales Truths: When the Going Gets Tough, the Tough Go Fishing

mm

Published

on

WHY IT’S TRUE When times get tough, when it’s one of those days or weeks where nothing seems to be going right, the real pros take a break.

PLAN OF ACTION If the level of stress seems to exceed your ability to reasonably handle it, get away from it and do something you enjoy. In my case, I go to the driving range and hit a few balls. Whether it’s golf balls, fishing, or just going for a long walk around the block, you owe it to yourself to take some immediate downtime. Return in a much better frame of mind, and you’ll be amazed at your change of focus.

[span class=note]This story is from the November 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Most Popular

Dave Richardson

Sales Truths: When the Going Gets Tough, the Tough Go Fishing

mm

Published

on

WHY IT’S TRUE When times get tough, when it’s one of those days or weeks where nothing seems to be going right, the real pros take a break.

PLAN OF ACTION If the level of stress seems to exceed your ability to reasonably handle it, get away from it and do something you enjoy. In my case, I go to the driving range and hit a few balls. Whether it’s golf balls, fishing, or just going for a long walk around the block, you owe it to yourself to take some immediate downtime. Return in a much better frame of mind, and you’ll be amazed at your change of focus.

[span class=note]This story is from the November 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular