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Dave Richardson

Sales Truths: When the Going Gets Tough, the Tough Go Fishing




WHY IT’S TRUE When times get tough, when it’s one of those days or weeks where nothing seems to be going right, the real pros take a break.

PLAN OF ACTION If the level of stress seems to exceed your ability to reasonably handle it, get away from it and do something you enjoy. In my case, I go to the driving range and hit a few balls. Whether it’s golf balls, fishing, or just going for a long walk around the block, you owe it to yourself to take some immediate downtime. Return in a much better frame of mind, and you’ll be amazed at your change of focus.

[span class=note]This story is from the November 2011 edition of INSTORE[/span]



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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