Connect with us

Sales Truths: When the Going Gets Tough, the Tough Go Fishing

mm

Published

on

WHY IT’S TRUE When times get tough, when it’s one of those days or weeks where nothing seems to be going right, the real pros take a break.

PLAN OF ACTION If the level of stress seems to exceed your ability to reasonably handle it, get away from it and do something you enjoy. In my case, I go to the driving range and hit a few balls. Whether it’s golf balls, fishing, or just going for a long walk around the block, you owe it to yourself to take some immediate downtime. Return in a much better frame of mind, and you’ll be amazed at your change of focus.

[span class=note]This story is from the November 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truths: When the Going Gets Tough, the Tough Go Fishing

mm

Published

on

WHY IT’S TRUE When times get tough, when it’s one of those days or weeks where nothing seems to be going right, the real pros take a break.

PLAN OF ACTION If the level of stress seems to exceed your ability to reasonably handle it, get away from it and do something you enjoy. In my case, I go to the driving range and hit a few balls. Whether it’s golf balls, fishing, or just going for a long walk around the block, you owe it to yourself to take some immediate downtime. Return in a much better frame of mind, and you’ll be amazed at your change of focus.

[span class=note]This story is from the November 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

Promoted Headlines

Most Popular