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Dave Richardson

Sales Truths: When the Going Gets Tough, the Tough Go Fishing

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WHY IT’S TRUE When times get tough, when it’s one of those days or weeks where nothing seems to be going right, the real pros take a break.

PLAN OF ACTION If the level of stress seems to exceed your ability to reasonably handle it, get away from it and do something you enjoy. In my case, I go to the driving range and hit a few balls. Whether it’s golf balls, fishing, or just going for a long walk around the block, you owe it to yourself to take some immediate downtime. Return in a much better frame of mind, and you’ll be amazed at your change of focus.

[span class=note]This story is from the November 2011 edition of INSTORE[/span]

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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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