Connect with us

Sales Truths : It’s all in the eyebrows

mm

Published

on

Sales Truths : It’s all in the eyebrows

BY DAVID RICHARDSON

Published in the June 2013 issue.

WHY IT IS TRUE: If your customers or your staff don’t get it, they won’t want it. And if they don’t get it or want it, you won’t get what you want — their attention, respect, performance, money, or the sale. It’s all in the eyebrows … if they don’t move, you are not reaching them, and they are probably not interested. On the other hand, if their eyebrows go up, that means you are getting through. Great! If their eyebrows however, furrow or knit, then you are somehow missing the point.

PLAN OF ACTION: Check it out. Lift your eyebrows, you are very interested. Furrow your eyebrows, you are possibly interested but need more information. Now test it out: watch your sales staff as they make a presentation. Where are the customers’ eyebrows? Up, furrowed or not moving at all? Right away, you get a clear indication as to where this sale might be going. Check out the eyebrows on your staff when you are conducting a sales meeting. Good salespeople, eyebrows are up, or furrowed if you are not getting through. Mediocre salespeople, eyebrows are not moving all. Hmmm. This is a great technique for validating your success and the success of your business. — DAVE RICHARDSON

Advertisement

SPONSORED VIDEO

Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truths : It’s all in the eyebrows

mm

Published

on

Sales Truths : It’s all in the eyebrows

BY DAVID RICHARDSON

Published in the June 2013 issue.

WHY IT IS TRUE: If your customers or your staff don’t get it, they won’t want it. And if they don’t get it or want it, you won’t get what you want — their attention, respect, performance, money, or the sale. It’s all in the eyebrows … if they don’t move, you are not reaching them, and they are probably not interested. On the other hand, if their eyebrows go up, that means you are getting through. Great! If their eyebrows however, furrow or knit, then you are somehow missing the point.

PLAN OF ACTION: Check it out. Lift your eyebrows, you are very interested. Furrow your eyebrows, you are possibly interested but need more information. Now test it out: watch your sales staff as they make a presentation. Where are the customers’ eyebrows? Up, furrowed or not moving at all? Right away, you get a clear indication as to where this sale might be going. Check out the eyebrows on your staff when you are conducting a sales meeting. Good salespeople, eyebrows are up, or furrowed if you are not getting through. Mediocre salespeople, eyebrows are not moving all. Hmmm. This is a great technique for validating your success and the success of your business. — DAVE RICHARDSON

Advertisement

SPONSORED VIDEO

Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

Promoted Headlines

Most Popular