Connect with us

Sales Truths : Never Try to Extinguish a Raging Fire with Gasoline.

mm

Published

on

Sales Truths : Never Try to Extinguish a Raging Fire with Gasoline.

BY DAVID RICHARDSON

Published in the December 2012 issue.

WHY IT IS TRUE: An employee whose performance is at best average makes a mistake, perhaps a colossal mistake, which maybe even causes you to lose a large sale you desperately were counting on. Your gut instinct is to rake this individual over the coals, yell at the top of your lungs to make sure you are heard, and that this never happens again. You want to fire him immediately in front of everyone else to make a point. This won’t solve the problem; it will only make it worse.

PLAN OF ACTION: Losing your temper and blasting this individual, whether publicly or in private, will only weaken your ability to manage your business. Take the individual aside, perhaps in your office, and tell him in a firm but fair manner how you think and feel about the situation. If termination is required, do it in a professional manner. The last thing you want is a disgruntled employee who badmouths you everywhere they go. Resist the desire to throw gasoline on a fire. Difficult as it may be, a cool head, and a lot of cool water, will help you defuse an exasperating situation. — DAVE RICHARDSON

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truths : Never Try to Extinguish a Raging Fire with Gasoline.

mm

Published

on

Sales Truths : Never Try to Extinguish a Raging Fire with Gasoline.

BY DAVID RICHARDSON

Published in the December 2012 issue.

WHY IT IS TRUE: An employee whose performance is at best average makes a mistake, perhaps a colossal mistake, which maybe even causes you to lose a large sale you desperately were counting on. Your gut instinct is to rake this individual over the coals, yell at the top of your lungs to make sure you are heard, and that this never happens again. You want to fire him immediately in front of everyone else to make a point. This won’t solve the problem; it will only make it worse.

PLAN OF ACTION: Losing your temper and blasting this individual, whether publicly or in private, will only weaken your ability to manage your business. Take the individual aside, perhaps in your office, and tell him in a firm but fair manner how you think and feel about the situation. If termination is required, do it in a professional manner. The last thing you want is a disgruntled employee who badmouths you everywhere they go. Resist the desire to throw gasoline on a fire. Difficult as it may be, a cool head, and a lot of cool water, will help you defuse an exasperating situation. — DAVE RICHARDSON

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular