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Sending All the Right Signals

Published

13 years ago

on

Sending All the Right Signals

YOU DON’T have to be a baseball player rounding third, watching your coach to see if you should go home, to know how useful a hand signal can be. Jewelry salespeople could use a little coaching help sometimes, too. Try these hand signals and see if they don’t improve this season’s stats.

Untitled Document
 
 
[MAKING "L" SIGN WITH FINGERS] "Your customer’s a loser … save your best stuff for when it will work." [BLOWING KISSES] "Add a little romance to your sales pitch."
   
[PINCH EARLOBES]
"Sell her the earrings, too."		 [PINCH EARLOBES WITH LITTLE FINGERS POINTING UP] "No, sell her the big earrings. She can afford it."
   
[RUBBING THUMB AND FOREFINGER TOGETHER] "You are on your way to one huge commission." [ELBOWS AT 90 DEGREES, HANDS ATOP EACH OTHER, CHIN RESTING ON HANDS] "It’s a pleasure to watch you work."
   
[TAP WRIST WHILE SHAKING HEAD]
"That man’s Rolex is an obvious fake."

[SLIDES FINGERS ACROSS NECK] "There’s no way you get this sale." or "The man you’re working with is a dangerous serial killer, and he has a knife."
   

[HANDS IN FRONT OF EYES, LIKE BINOCULARS, MOUTH IN "O" SHAPE] "Oh, yeah — the female customer you are working with right now is very, very attractive."

 [ONE PALM OUT, MAKING CHOPPING MOTION INTO IT WITH THE OTHER HAND, PANICKED EXPRESSION ON FACE]
"Discount, damn it, discount!"
   

[THUMB AND INDEX FINGER TOGETHER, CLOSE TO LIPS, AS IF SMOKING SOMETHING, WHILE SQUINTING.] "Have you ever really thought about jewelry? I mean, like, really thought about it?"

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[PALM UP, WITH THUMB, INDEX AND PINKIE FINGERS EXTENDED, MIDDLE AND RING FINGERS FOLDED BACK.] "Just do what the robber says and open the safe. It’s OK — I’m Spider-Man."

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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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David Squires

Sending All the Right Signals

Published

13 years ago

on

Sending All the Right Signals

YOU DON’T have to be a baseball player rounding third, watching your coach to see if you should go home, to know how useful a hand signal can be. Jewelry salespeople could use a little coaching help sometimes, too. Try these hand signals and see if they don’t improve this season’s stats.

Untitled Document
 
 
[MAKING "L" SIGN WITH FINGERS] "Your customer’s a loser … save your best stuff for when it will work." [BLOWING KISSES] "Add a little romance to your sales pitch."
   
[PINCH EARLOBES]
"Sell her the earrings, too."		 [PINCH EARLOBES WITH LITTLE FINGERS POINTING UP] "No, sell her the big earrings. She can afford it."
   
[RUBBING THUMB AND FOREFINGER TOGETHER] "You are on your way to one huge commission." [ELBOWS AT 90 DEGREES, HANDS ATOP EACH OTHER, CHIN RESTING ON HANDS] "It’s a pleasure to watch you work."
   
[TAP WRIST WHILE SHAKING HEAD]
"That man’s Rolex is an obvious fake."

[SLIDES FINGERS ACROSS NECK] "There’s no way you get this sale." or "The man you’re working with is a dangerous serial killer, and he has a knife."
   

[HANDS IN FRONT OF EYES, LIKE BINOCULARS, MOUTH IN "O" SHAPE] "Oh, yeah — the female customer you are working with right now is very, very attractive."

 [ONE PALM OUT, MAKING CHOPPING MOTION INTO IT WITH THE OTHER HAND, PANICKED EXPRESSION ON FACE]
"Discount, damn it, discount!"
   

[THUMB AND INDEX FINGER TOGETHER, CLOSE TO LIPS, AS IF SMOKING SOMETHING, WHILE SQUINTING.] "Have you ever really thought about jewelry? I mean, like, really thought about it?"

Advertisement

[PALM UP, WITH THUMB, INDEX AND PINKIE FINGERS EXTENDED, MIDDLE AND RING FINGERS FOLDED BACK.] "Just do what the robber says and open the safe. It’s OK — I’m Spider-Man."

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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