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Sending All the Right Signals

Published

13 years ago

on

Sending All the Right Signals

YOU DON’T have to be a baseball player rounding third, watching your coach to see if you should go home, to know how useful a hand signal can be. Jewelry salespeople could use a little coaching help sometimes, too. Try these hand signals and see if they don’t improve this season’s stats.

Untitled Document
 
 
[MAKING "L" SIGN WITH FINGERS] "Your customer’s a loser … save your best stuff for when it will work." [BLOWING KISSES] "Add a little romance to your sales pitch."
   
[PINCH EARLOBES]
"Sell her the earrings, too."		 [PINCH EARLOBES WITH LITTLE FINGERS POINTING UP] "No, sell her the big earrings. She can afford it."
   
[RUBBING THUMB AND FOREFINGER TOGETHER] "You are on your way to one huge commission." [ELBOWS AT 90 DEGREES, HANDS ATOP EACH OTHER, CHIN RESTING ON HANDS] "It’s a pleasure to watch you work."
   
[TAP WRIST WHILE SHAKING HEAD]
"That man’s Rolex is an obvious fake."

[SLIDES FINGERS ACROSS NECK] "There’s no way you get this sale." or "The man you’re working with is a dangerous serial killer, and he has a knife."
   

[HANDS IN FRONT OF EYES, LIKE BINOCULARS, MOUTH IN "O" SHAPE] "Oh, yeah — the female customer you are working with right now is very, very attractive."

 [ONE PALM OUT, MAKING CHOPPING MOTION INTO IT WITH THE OTHER HAND, PANICKED EXPRESSION ON FACE]
"Discount, damn it, discount!"
   

[THUMB AND INDEX FINGER TOGETHER, CLOSE TO LIPS, AS IF SMOKING SOMETHING, WHILE SQUINTING.] "Have you ever really thought about jewelry? I mean, like, really thought about it?"

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[PALM UP, WITH THUMB, INDEX AND PINKIE FINGERS EXTENDED, MIDDLE AND RING FINGERS FOLDED BACK.] "Just do what the robber says and open the safe. It’s OK — I’m Spider-Man."

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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David Squires

Sending All the Right Signals

Published

13 years ago

on

Sending All the Right Signals

YOU DON’T have to be a baseball player rounding third, watching your coach to see if you should go home, to know how useful a hand signal can be. Jewelry salespeople could use a little coaching help sometimes, too. Try these hand signals and see if they don’t improve this season’s stats.

Untitled Document
 
 
[MAKING "L" SIGN WITH FINGERS] "Your customer’s a loser … save your best stuff for when it will work." [BLOWING KISSES] "Add a little romance to your sales pitch."
   
[PINCH EARLOBES]
"Sell her the earrings, too."		 [PINCH EARLOBES WITH LITTLE FINGERS POINTING UP] "No, sell her the big earrings. She can afford it."
   
[RUBBING THUMB AND FOREFINGER TOGETHER] "You are on your way to one huge commission." [ELBOWS AT 90 DEGREES, HANDS ATOP EACH OTHER, CHIN RESTING ON HANDS] "It’s a pleasure to watch you work."
   
[TAP WRIST WHILE SHAKING HEAD]
"That man’s Rolex is an obvious fake."

[SLIDES FINGERS ACROSS NECK] "There’s no way you get this sale." or "The man you’re working with is a dangerous serial killer, and he has a knife."
   

[HANDS IN FRONT OF EYES, LIKE BINOCULARS, MOUTH IN "O" SHAPE] "Oh, yeah — the female customer you are working with right now is very, very attractive."

 [ONE PALM OUT, MAKING CHOPPING MOTION INTO IT WITH THE OTHER HAND, PANICKED EXPRESSION ON FACE]
"Discount, damn it, discount!"
   

[THUMB AND INDEX FINGER TOGETHER, CLOSE TO LIPS, AS IF SMOKING SOMETHING, WHILE SQUINTING.] "Have you ever really thought about jewelry? I mean, like, really thought about it?"

Advertisement

[PALM UP, WITH THUMB, INDEX AND PINKIE FINGERS EXTENDED, MIDDLE AND RING FINGERS FOLDED BACK.] "Just do what the robber says and open the safe. It’s OK — I’m Spider-Man."

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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