Connect with us

Headlines

Signet’s ‘Ever Us’ Marketing Campaign Becomes Major Hit With Consumers

mm

Published

on

Before it launched, the concept was put under the microscope for months.

Amid a disappointing third quarter, Signet turned to a new marketing concept that boosted sales in the fourth quarter and eased investors’ nerves, Fortune writes. The “Ever Us” campaign “was by far and away the biggest launch we’ve ever had,” CEO Mark Light told the business publication. “It was the first time in our company’s history where we took the whole strength of Signet’s major brands and was able to leverage it to promote only one product, one idea, to all of our customers.”

The article says Signet tested and analyzed the concept for months, with Light noting that it “scored off the charts in our research. We took that research, developed products, and gave it to our stores to see how the customers reacted to it. And to say that the reaction was phenomenal would be an understatement.”

Read more at Fortune

Advertisement

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular