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Sponsoring the Prom Queen’s Tiara and More Activities for May

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Have tiaras in your jewelry store

It’s prom season and at its glittering, shimmering center is Tiara Day on May 24. Management consultant Kate Peterson advises sponsoring the prom queen. “That is the girl that every other girl wants to be, and she’s wearing a piece of jewelry that is going to become a requested piece of jewelry,” she says. “Beads are best because they are easiest to customize to the school. And you’ll get their parents’ business, too.”

  • May 3 National Two Different Colored Shoe Day … wear two different colored shoes and demonstrate the courage to take a risk and step outside your daily routine. 
  • May 10-14 Mark National Effectiveness Week by keeping a journal of everything you do. At each day’s end, assign a value to each action and evaluate the results. 
  • May 14 Toughest job in the world? Being a mom. Second toughest? Selecting a good Mother’s Day gift. Edit your selection tightly and offer what can be perceived as deeply thoughtful gifts.

This article originally appeared in the May 2017 edition of INSTORE.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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