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Strong Consumer Demand Will Boost Holiday, Retail Sales. Buying Now is the Best Advice

Whether it is the increase in loose diamond bridal sales, diamond studs, tennis bracelets and tennis necklaces, consumers are buying.




(PRESS RELEASE) Retailers are reporting strong sales during the Black Friday weekend and December may prove to be even better. Whether it is the increase in loose diamond bridal sales, diamond studs, tennis bracelets and tennis necklaces, consumers are buying.

Retail jewelers need to quickly replace fast sellers and stock up on finished jewelry to avoid inventory outages and shipping delays, specifically with casting. At GN Diamond, we have taken a proactive approach with inventory management and have prepared well in advance. Nonetheless, there are still special orders to be filled which may cause a challenge to deliver before the Xmas holiday. Our advice to all is to buy now.

What is the cause for the shortage? For starters, demand for diamonds is outstripping supplies, with demand up 50 percent and supplies down 30 percent in the global diamond pipeline. Much of this is related to workers not returning to their jobs in other countries because of vaccine and work restrictions due to COVID. In addition, many mines have shut down.

This momentum will carry into the holiday season and the first half of 2022. At GN, we are seeing more disposable income than ever with a 40 percent increase and strongly believe all retail will do well this holiday season.

This holiday season retailers should go wide and deep on their diamond stud earrings inventory. The demand for tennis bracelets can’t be stated enough given the never-ending stacking and layering trend.

There’s also been an unusual demand for straight and graduated Riviera necklaces. For engagement rings, fancy shapes in general are enjoying a surge in sales with ovals still leading in the fancy category.


This supply and demand dynamic has resulted in an increase of 15 percent in diamond prices, with prices more than likely going up another 15 to 20 percent by the end of the year. Shipping goods has also become problematic.

GN Diamond offers a 100% sell through guarantee on all of our natural, loose diamonds and diamond jewelry. This takes the risk out of buying for stock now and helps to increase sales. Buyers, in general, want to buy that very same day; so not having the right inventory on hand may jeopardize a sale.

If you need last minute marketing images call GN Diamond at 800-724-8810 or visit They are open 7 days a week and offer free overnight shipping.



Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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