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Growth Bridge
Dates for the next Stuller Bridge conference, which offers business insights, networking opportunities and more, include June 25 -27, July 16-18, Aug. 20-22, Sept. 10-12 and Oct. 15-17. stuller.com/bridge
Ring For All Seasons
The Ring of the Month Club is a specialty program for retailers who want to make sure that they have a brand new product to get excited about every month. The program, which includes a custom display to highlight each ring of the month, confidently promises: “This program will pay your rent.” ringofthemonth.com
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Jumpstart Your Marketing
Porte Marketing’s first ever Jewelry Store Marketing Planner is 70-plus pages of schedules, ideas and templates. Porte is currently offering the planner for free. portemarketing.com
CIBJO Open
The 2017 World Jewelry Confederation Congress (CIBJO), scheduled to take place in Bangkok, Thailand, Nov. 5-7, is now open for registration. The World Ruby Forum, which is being organized in conjunction with the congress, will take place Nov. 4. cibjo.org/congress2017
Now in Technicolor
The cutting-edge Virtual Diamond Boutique app has recently expanded its offerings to include the ability to source colored gemstones. vdbapp.com
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
