(PRESS RELEASE) Stuller announces the revamp of its 302 Fine Jewelry brand. The program, created primarily by women and for women, is how jewelers can inspire self-purchasing women to wear and share their story with the world.
“For the last few months, our team has worked hard to bring a refreshed look to the 302 brand,” says Emily Graffagnino, senior director of fine jewelry. “From new curated collections to the launch of the 302 website and social media channels, we believe jewelers can be even more successful with this program now.”
The revamped brand also offers jewelers several new program benefits such as
- 302FineJewelry.com – This consumer website features the seven collections and allows consumers to locate nearby 302 Fine Jewelry retailers.
- Marketing Support – Receive robust marketing support through Stuller’s Marketing Assets Library, which includes a monthly newsletter, beautiful photography, and expertly crafted social media posts.
- Easy-to-Sell Styles – Our team has done the research to ensure 302 Fine Jewelry contains only relevant, on-trend styles. These designs are proven, long-term sellers — never fast fashion.
“The 302 collection is designed to reflect all the market trends that we’ve seen out there,” says Graffagnino. “And the affordable, on-trend styles in these collections are the mementos women wear to signify who they are, where they’re going, and what they’ve done. Through 302 Fine Jewelry, we hope that every jeweler can help their customer wear their story.”
To learn more about 302 Fine Jewelry visit, www.Stuller.com/302FineJewelry and to explore the new website visit,www.302FineJewelry.com
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
