(PRESS RELEASE) Stuller announces the revamp of its 302 Fine Jewelry brand. The program, created primarily by women and for women, is how jewelers can inspire self-purchasing women to wear and share their story with the world.
“For the last few months, our team has worked hard to bring a refreshed look to the 302 brand,” says Emily Graffagnino, senior director of fine jewelry. “From new curated collections to the launch of the 302 website and social media channels, we believe jewelers can be even more successful with this program now.”
The revamped brand also offers jewelers several new program benefits such as
- 302FineJewelry.com – This consumer website features the seven collections and allows consumers to locate nearby 302 Fine Jewelry retailers.
- Marketing Support – Receive robust marketing support through Stuller’s Marketing Assets Library, which includes a monthly newsletter, beautiful photography, and expertly crafted social media posts.
- Easy-to-Sell Styles – Our team has done the research to ensure 302 Fine Jewelry contains only relevant, on-trend styles. These designs are proven, long-term sellers — never fast fashion.
“The 302 collection is designed to reflect all the market trends that we’ve seen out there,” says Graffagnino. “And the affordable, on-trend styles in these collections are the mementos women wear to signify who they are, where they’re going, and what they’ve done. Through 302 Fine Jewelry, we hope that every jeweler can help their customer wear their story.”
To learn more about 302 Fine Jewelry visit, www.Stuller.com/302FineJewelry and to explore the new website visit,www.302FineJewelry.com
Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
