You can figure it out by asking the proper questions and listening carefully to the answer.
Holiday season joy comes from being ready to sell.
Because if you don't do it, your staff won't either.
Don’t clerk repairs, sell them. When you sell jewelry you’re selling beauty, style and love. When you sell a repair you’re selling technical expertise, reputation and...
Make role-playing fun, effective and free of criticism.
Learn four statements you can use to counter this objection.
SALES FLOORYour Home as a Fortress The spate of home invasions targeting jewelers last year highlighted the domestic threat to people in the industry. If someone...
Find out why they said no and close the sale.
Don't panic. There are all sorts of possibilities for why a client would say this.
It’s your job to keep selling until the client indicates that she’s done, and not before.
Expand your vocabulary to craft a sales pitch worthy of a diamond.
Start putting something beautiful in customers' hands to generate unexpected sales.
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
Don't ask a customer their budget ... and 99 more sales no-nos.
Here’s list of 28 things to do all the time, every time, with every client, from sales trainer Shane Decker. He shared this list during his...
Use repeating elements — your own "schtick" — to help build you business identity.
SALESSelf Sellers When it comes to selling an expensive piece, you have to be prepared to let the jewelry sell itself, says Harvey Rovinsky, the owner...
THIS MONTH, WE focus on tips for making your store stand out from the crowd. Sharpen Your Edge David Brown, president of the Edge Retail Academy,...
You are a sales army of one. Never forget that.
WHY IT’S TRUE: During the course of the sale, customers will frequently express their interest in an item with a statement such as, “I think she would...
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