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In the End

Tale End: The Golden Rule

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Tale End: Golden Rule

 

Published in the October 2012 issue

Loyal customer, Mr. Cheatam, comes into store at Christmas to buy a large pair of diamond stud earrings. Sales associate Betty, who knows him and his wife well, sells him large diamond earrings. A week later, Mr. Cheatam’s wife comes into store for a repair. Betty asks Mrs. Cheatam how she liked the diamond earrings. Oops! Wrong thing to say. Moral of the story: Jewelers are like doctors. Privacy is the golden rule. (And yes, they did get a divorce.) — Greg Raskin; Raskin’s Jewelers, Prescott, AZ

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In the End

Tale End: Hungry for a Sale

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Tale End: Hungry for a Sale

 

Published in the August 2012 issue

A new young staff member is showing a necklace that features apatite. Being fond of gems and their powers, she tells the rather large lady that the gemstone suppresses appetite, something that the client would probably appreciate. The lady becomes silent and walks out. — Zdena Jiroutova; Z Folio Gallery, Solvang, CA

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In the End

Tale End: With Age Comes Wisdom

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Tale End: With Age Comes Wisdom
 

Published in the June 2012 issue

We once had an older gentleman point out to us that we don’t sell young men only one ring. Rather, we sell them three at a time. How so? “Well,” he said, “you sell them an engagement ring, a wedding ring and suffeRING!”

Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

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In the End

Tale End: Mrs. Malaprop Buys A Watch

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Tale End: Trust

 

Published in the February 2012 issue

We had an older woman come in to buy a new wristwatch. She said she wanted one with
numbers on it, so I showed her a full-figure dial wristwatch and I said, “This is a quartz watch.” And
she said without hesitation. “Don’t they come in pints?”

Marc & Connie Wolenhaupt,
Wolenhaupt’s Jewelry, Centralia, IL

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