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Texas Jewelers First to Create Upcoming Private “Texas Tours” at Its Round Up

Round Up event is to be held on October 16 through October 17.




Texas Jewelers First to Create Upcoming Private “Texas Tours” at Its Round Up

(PRESS RELEASE) When Texas jewelers get together to meet, exchange ideas, share tips and brainstorm, they inevitably find new and exciting ways to succeed in the jewelry business. As the largest state association of the jewelry industry in the US, they continue to thrive. Members from many cities in Texas, large and small, get together at their “Meet and Greet” events at industry trade shows, at their board meetings and annual event and the entire operations are run by a volunteer board and director.

To add interest, innovation and excitement to their annual get together, previously known as their convention, this year they created “Texas Tours” to charge up their annual event. “Texas Tours” are three special tours for those who register for their Round Up to be held Sunday, October 16 through Monday, October 17 at the Westin Irving Convention Center, a five star rated hotel. The first tour includes a behind-the-scenes private tour of the world famous Perot Museum Special Gem collection. The second tour includes boarding a tour bus sponsored by JA for a peek into the manufacturing, repairing and creating of high-end watches and watch accessories at the Time Delay Headquarters. Demonstrations of diamond cutting and polishing at Southwest Diamond Cutters is the third tour of the event. These Texas jewelry businesses have opened their doors to TJA to share their knowledge and create excitement at “learning outside” rather than in a hotel setting with various seminars “inside”.

“We are so lucky to have dedicated members and board members who believe in the Texas Jewelers mission to be the best in the country. Our Texas heritage has a lot to offer our members and we are thrilled at the chance to be the first creators of this type of get together”, said Susan Eisen, Susan Eisen Fine Jewelry, El Paso, Texas, president of the association. “We want to take advantage of the great people who are in our industry located in Dallas, and plan to continue our efforts in TJA to build and grow forward in Texas”, she said.

Also included this year is an exclusive group of invited vendors to showcase their products at the social event on Sunday from 4:00-6:00 p.m. in the TJA ballroom. Registration forms for vendors can be found at under the 2022 TJA Convention tab.

The annual TJA Design Competition will be held on Sunday afternoon in the ballroom and is open to TJA members who are present at the event. Deadline for early bird pricing for entries is October 1, 2022. More information can be found at here under the 2022 TJA Convention tab.

Deadline for hotel registration for Round Up special discounted rate of $179 (plus taxes) at the Westin Irving Convention Center is September 26, 2022. Contact the Westin and ask for the Texas Jewelers Association rate. Registration deadline to attend the Round Up and tours is October 1, 2022. Space is limited so register early for the event. Round Up registration forms can be found in the 2022 TJA Convention tab here.


For additional information, contact Round Up manager, Lucinda Rogers, Gold “N Carats, at, or Susan Eisen at



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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