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The Natural vs. Lab-Grown Diamond Conundrum

There’s a way to present both natural and lab-grown diamonds at point of sale.




Lab-grown diamonds are here to stay. But as the price of lab-grown goes down, jewelers are concerned that profits may follow. Are you presenting both options — natural and lab-grown — in a way that offers your customers what they need to know to make the right decision without kicking your profits to the curb? Join Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, to learn now to make a natural and lab-grown diamond sales pitch that makes the best of both worlds.



Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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