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The Natural vs. Lab-Grown Diamond Conundrum

There’s a way to present both natural and lab-grown diamonds at point of sale.




Lab-grown diamonds are here to stay. But as the price of lab-grown goes down, jewelers are concerned that profits may follow. Are you presenting both options — natural and lab-grown — in a way that offers your customers what they need to know to make the right decision without kicking your profits to the curb? Join Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, to learn now to make a natural and lab-grown diamond sales pitch that makes the best of both worlds.



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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