The Natural vs. Lab-Grown Diamond Conundrum

There’s a way to present both natural and lab-grown diamonds at point of sale.

Published

8 months ago

August 20, 2023

Lab-grown diamonds are here to stay. But as the price of lab-grown goes down, jewelers are concerned that profits may follow. Are you presenting both options — natural and lab-grown — in a way that offers your customers what they need to know to make the right decision without kicking your profits to the curb? Join Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, to learn now to make a natural and lab-grown diamond sales pitch that makes the best of both worlds.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”