Lab-grown diamonds are here to stay. But as the price of lab-grown goes down, jewelers are concerned that profits may follow. Are you presenting both options — natural and lab-grown — in a way that offers your customers what they need to know to make the right decision without kicking your profits to the curb? Join Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, to learn now to make a natural and lab-grown diamond sales pitch that makes the best of both worlds.
