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The Perfect Day for Compliments … and More Events for January

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The Perfect Day for Compliments … and More Events for January

No one wants a pat on the head just for showing up. On NATIONAL COMPLIMENT DAY (Jan. 24), take your praise to a higher level: Be precise, be generous and cast a wide net. And don’t just save the kind words for your customers. Ring up a reporter and tell him you found his article helpful, tell a vendor you appreciate his educational efforts, and tell a new salesperson you liked the way she handled a turnover. Praise is just about the best way to modify behavior — and it’s free and inexhaustible.

Jan. 08 On SHOW AND TELL DAY AT WORK, ask each staffer to pick out their favorite piece in the store, and at the next store meeting, do a presentation on what it is that excites them about it. 

Jan. 24 Need a historical peg on which to hang a gold promotion? Today is the 170TH ANNIVERSARY OF THE DISCOVERY OF GOLD IN CALIFORNIA.

Jan. 28 On the 40TH ANNIVERSARY OF FANTASY ISLAND’S PREMIERE invite your clients to fill out a Fantasy Wish List for 2018. One lucky person gets her wish; the rest get follow-up phone calls from dream master Mr. Roarke (that’s you).

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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