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The Perfect Day for Compliments … and More Events for January

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The Perfect Day for Compliments … and More Events for January

No one wants a pat on the head just for showing up. On NATIONAL COMPLIMENT DAY (Jan. 24), take your praise to a higher level: Be precise, be generous and cast a wide net. And don’t just save the kind words for your customers. Ring up a reporter and tell him you found his article helpful, tell a vendor you appreciate his educational efforts, and tell a new salesperson you liked the way she handled a turnover. Praise is just about the best way to modify behavior — and it’s free and inexhaustible.

Jan. 08 On SHOW AND TELL DAY AT WORK, ask each staffer to pick out their favorite piece in the store, and at the next store meeting, do a presentation on what it is that excites them about it. 

Jan. 24 Need a historical peg on which to hang a gold promotion? Today is the 170TH ANNIVERSARY OF THE DISCOVERY OF GOLD IN CALIFORNIA.

Jan. 28 On the 40TH ANNIVERSARY OF FANTASY ISLAND’S PREMIERE invite your clients to fill out a Fantasy Wish List for 2018. One lucky person gets her wish; the rest get follow-up phone calls from dream master Mr. Roarke (that’s you).

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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