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The Perfect Day for Compliments … and More Events for January

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The Perfect Day for Compliments … and More Events for January

No one wants a pat on the head just for showing up. On NATIONAL COMPLIMENT DAY (Jan. 24), take your praise to a higher level: Be precise, be generous and cast a wide net. And don’t just save the kind words for your customers. Ring up a reporter and tell him you found his article helpful, tell a vendor you appreciate his educational efforts, and tell a new salesperson you liked the way she handled a turnover. Praise is just about the best way to modify behavior — and it’s free and inexhaustible.

Jan. 08 On SHOW AND TELL DAY AT WORK, ask each staffer to pick out their favorite piece in the store, and at the next store meeting, do a presentation on what it is that excites them about it. 

Jan. 24 Need a historical peg on which to hang a gold promotion? Today is the 170TH ANNIVERSARY OF THE DISCOVERY OF GOLD IN CALIFORNIA.

Jan. 28 On the 40TH ANNIVERSARY OF FANTASY ISLAND’S PREMIERE invite your clients to fill out a Fantasy Wish List for 2018. One lucky person gets her wish; the rest get follow-up phone calls from dream master Mr. Roarke (that’s you).

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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