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Be Like Brando … and More Key December Dates

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65 years ago today, Marlon Brando introduced himself to the wider world in the stage premiere of A STREETCAR NAMED DESIRE. He also showed that a T-shirt makes a pretty darn cool outer garment. If you would like to add some Stanley Kowalski-style swagger to your wardrobe, sign up for the INSTORE Brain Squad at instoremag.com. It’s the coolest free tee going around. And membership will add some statistical polish to your business that Stanley could have used.

Dec. 12 Hanukkah comes early this year, allowing you to offer a distinct display that doesn’t get lost in all the Christmas revelry.

Dec. 23 Super Saturday may well be your biggest shopping day. Steer aggressively, knowing people at this late hour really just want a sure thing.

Dec. 28 On Good Riddance Day, join the crowd at Times Square in saying goodbye to your worst memory from 2017. Write down the things that have been plaguing you and toss it into the fireplace. Enjoy the release! 

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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