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Be Like Brando … and More Key December Dates

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Be Like Brando … and More Key December Dates

65 years ago today, Marlon Brando introduced himself to the wider world in the stage premiere of A STREETCAR NAMED DESIRE. He also showed that a T-shirt makes a pretty darn cool outer garment. If you would like to add some Stanley Kowalski-style swagger to your wardrobe, sign up for the INSTORE Brain Squad at instoremag.com. It’s the coolest free tee going around. And membership will add some statistical polish to your business that Stanley could have used.

Dec. 12 Hanukkah comes early this year, allowing you to offer a distinct display that doesn’t get lost in all the Christmas revelry.

Dec. 23 Super Saturday may well be your biggest shopping day. Steer aggressively, knowing people at this late hour really just want a sure thing.

Dec. 28 On Good Riddance Day, join the crowd at Times Square in saying goodbye to your worst memory from 2017. Write down the things that have been plaguing you and toss it into the fireplace. Enjoy the release! 

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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