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Be Like Brando … and More Key December Dates

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Be Like Brando … and More Key December Dates

65 years ago today, Marlon Brando introduced himself to the wider world in the stage premiere of A STREETCAR NAMED DESIRE. He also showed that a T-shirt makes a pretty darn cool outer garment. If you would like to add some Stanley Kowalski-style swagger to your wardrobe, sign up for the INSTORE Brain Squad at instoremag.com. It’s the coolest free tee going around. And membership will add some statistical polish to your business that Stanley could have used.

Dec. 12 Hanukkah comes early this year, allowing you to offer a distinct display that doesn’t get lost in all the Christmas revelry.

Dec. 23 Super Saturday may well be your biggest shopping day. Steer aggressively, knowing people at this late hour really just want a sure thing.

Dec. 28 On Good Riddance Day, join the crowd at Times Square in saying goodbye to your worst memory from 2017. Write down the things that have been plaguing you and toss it into the fireplace. Enjoy the release! 

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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