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Plumb Club to Host Retailer Learning Opportunity with Platinum Guild International

The virtual event is on Wednesday, September 14 and is open to the entire jewelry industry.




Craig Rottenberg | Kevin Reilly | Severine Ferrari
Craig Rottenberg | Kevin Reilly | Severine Ferrari

(PRESS RELEASE) NEW YORK — The Plumb Club presents an essential retail-learning presentation and panel discussion in connection with Platinum Guild International, USA (PGI). The virtual event, “Unleashing the Untapped Power of Wedding Bands”, will be held in the Jewelers Resource Center Auditorium on Wednesday, September 14 at 1pm (EDT) and is open to the entire jewelry industry.

Wedding bands and commitment rings are redefining the relationship jewelry landscape. Further, they are a great relationship-building and revenue-driving category for the retail jeweler. Attendees will be treated to a presentation and panelist discussion focusing on the opportunity and financial benefits of selling at least three rings to every couple – not only the prized engagement ring. Advice will be given and language shared to help retailers communicate with a customer in an inclusive manner. Current wedding band purchasing statistics will also be highlighted, including helpful tips on inclusive communications guidelines and wedding band-centric events.

Register now and don’t miss out on this important information to help you do business.

Panelists for this essential learning opportunity will be:

Kevin Reilly, SVP, Platinum Guild USA: As Senior Vice President at Platinum Guild International USA, Kevin is responsible for developing strategic partnerships with companies at all levels of the supply chain, formulating programs to help them build their platinum jewelry business.  He also leads the organization’s education initiatives, including live, virtual and online sales training for retail sales professionals, technical education for bench jewelers and, establishing partnerships with academic institutions to add platinum education to their jewelry studies curricula.

Craig Rottenberg, President + Co-Owner, Long’s Jewelers: Craig is currently the President and a co-owner of Long’s Jewelers, a fine jewelry and timepiece retailer with 7 stores in the Greater Boston and New England area.  In addition to spending the past 17 years leading his family’s business, Craig’s early career focused on roles in finance, investment and technology entrepreneurship. 


Severine Ferrari, Founder + EIC, Engagement 101: Severine Ferrari, 2017 Winner of the WJA Awards of Excellence Editorial Category, was born in Paris and moved to the U.S. early in her career. After 10 years as the Publisher of Wedding Dresses Magazine, Severine launched Engagement 101 in 2006. In 2018, Engagement 101 created the Propose Too initiative that empowered a now fast-growing community of women to propose first or back in heterosexual relationships. Severine has continuously forecast successfully new trends and behavioral changes coming to the US market and found ways to support them



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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