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The Stars Are Bringing Statement Necklaces Back to the Red Carpet

Your customers may be craving a bit more glamour as well.

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Vanessa Kirby wearing a Cartier diamond and platinum necklace at the 2021 Oscars.
Vanessa Kirby wearing a Cartier diamond and platinum necklace at the 2021 Oscars. Photo courtesy of Shutterstock.

IT WAS CLEAR from the 2021 Oscars, the only live red-carpet event of awards season, that the stars were hankering to dress up again. Your customers are also likely craving a bit of glamour in their jewels, hence the return of the statement diamond necklace. Feature a variety of styles in your store to increase sales and create a renewed interest in purchasing pieces that are timeless yet relevant for today’s woman: a simple tennis necklace, a vintage-inspired style, or one that is intricately textured.

Regality and Co. Platinum retro-inspired necklace

Regality and Co.

Platinum retro-inspired necklace with round diamonds (31.00 TCW), baguette diamonds (1.50 TCW), and marquise diamonds (1.00 TCW).

regalityandco.com

Price on request

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Effy Jewelry 14K white gold and diamond necklace.

Effy Jewelry

14K white gold and diamond necklace.

effyjewelry.com

$22,750

Ananya Lotus necklace in 18K white gold with diamonds

Ananya

Lotus necklace in 18K white gold with diamonds (5.14 TCW).

ananya.com

$17,280

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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