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The Stars Are Bringing Statement Necklaces Back to the Red Carpet

Your customers may be craving a bit more glamour as well.

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Vanessa Kirby wearing a Cartier diamond and platinum necklace at the 2021 Oscars.
Vanessa Kirby wearing a Cartier diamond and platinum necklace at the 2021 Oscars. Photo courtesy of Shutterstock.

IT WAS CLEAR from the 2021 Oscars, the only live red-carpet event of awards season, that the stars were hankering to dress up again. Your customers are also likely craving a bit of glamour in their jewels, hence the return of the statement diamond necklace. Feature a variety of styles in your store to increase sales and create a renewed interest in purchasing pieces that are timeless yet relevant for today’s woman: a simple tennis necklace, a vintage-inspired style, or one that is intricately textured.

Regality and Co. Platinum retro-inspired necklace

Regality and Co.

Platinum retro-inspired necklace with round diamonds (31.00 TCW), baguette diamonds (1.50 TCW), and marquise diamonds (1.00 TCW).

regalityandco.com

Price on request

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Effy Jewelry 14K white gold and diamond necklace.

Effy Jewelry

14K white gold and diamond necklace.

effyjewelry.com

$22,750

Ananya Lotus necklace in 18K white gold with diamonds

Ananya

Lotus necklace in 18K white gold with diamonds (5.14 TCW).

ananya.com

$17,280

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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