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The Stars Are Bringing Statement Necklaces Back to the Red Carpet

Your customers may be craving a bit more glamour as well.

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Vanessa Kirby wearing a Cartier diamond and platinum necklace at the 2021 Oscars.
Vanessa Kirby wearing a Cartier diamond and platinum necklace at the 2021 Oscars. Photo courtesy of Shutterstock.

IT WAS CLEAR from the 2021 Oscars, the only live red-carpet event of awards season, that the stars were hankering to dress up again. Your customers are also likely craving a bit of glamour in their jewels, hence the return of the statement diamond necklace. Feature a variety of styles in your store to increase sales and create a renewed interest in purchasing pieces that are timeless yet relevant for today’s woman: a simple tennis necklace, a vintage-inspired style, or one that is intricately textured.

Regality and Co. Platinum retro-inspired necklace

Regality and Co.

Platinum retro-inspired necklace with round diamonds (31.00 TCW), baguette diamonds (1.50 TCW), and marquise diamonds (1.00 TCW).

regalityandco.com

Price on request

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Effy Jewelry 14K white gold and diamond necklace.

Effy Jewelry

14K white gold and diamond necklace.

effyjewelry.com

$22,750

Ananya Lotus necklace in 18K white gold with diamonds

Ananya

Lotus necklace in 18K white gold with diamonds (5.14 TCW).

ananya.com

$17,280

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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