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The Straight Line Diamond Necklace Goes from Red Carpet to Reality

It may be simple, but it’s turning heads across the country.




Olivia Rodrigo wearing De Beers Jewellers’ 18K gold flexible bezel set diamond necklace. Photo courtesy of Shutterstock.

WHETHER YOU PREFER the term tennis or eternity necklace, the simple straight line diamond set worn choker length or just below has made a strong comeback. Whether set into prongs or bezels or channel set, these create a streamlined and elegant statement on their own or can be layered with any other necklace, whether it be yellow gold chains or symbolic pendant necklaces. Many celebrities wore them throughout the awards shows and in their everyday lives in round diamonds or fancy cuts of baguettes, princess, pear and marquise shapes. It’s a piece that every one of your customers should think about when creating a jewelry wardrobe.

Graziela 18K white gold and diamond necklace.


18K white gold and diamond necklace.



Anita Ko 18K white gold diamond choker.

Anita Ko

18K white gold diamond choker.


Melissa Kaye  18K gold and diamond Ashley Necklace.

Melissa Kaye

18K gold and diamond Ashley Necklace.


Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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