Connect with us


The Straight Line Diamond Necklace Goes from Red Carpet to Reality

It may be simple, but it’s turning heads across the country.




Olivia Rodrigo wearing De Beers Jewellers’ 18K gold flexible bezel set diamond necklace. Photo courtesy of Shutterstock.

WHETHER YOU PREFER the term tennis or eternity necklace, the simple straight line diamond set worn choker length or just below has made a strong comeback. Whether set into prongs or bezels or channel set, these create a streamlined and elegant statement on their own or can be layered with any other necklace, whether it be yellow gold chains or symbolic pendant necklaces. Many celebrities wore them throughout the awards shows and in their everyday lives in round diamonds or fancy cuts of baguettes, princess, pear and marquise shapes. It’s a piece that every one of your customers should think about when creating a jewelry wardrobe.

Graziela 18K white gold and diamond necklace.


18K white gold and diamond necklace.



Anita Ko 18K white gold diamond choker.

Anita Ko

18K white gold diamond choker.


Melissa Kaye  18K gold and diamond Ashley Necklace.

Melissa Kaye

18K gold and diamond Ashley Necklace.




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular