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The Straight Line Diamond Necklace Goes from Red Carpet to Reality

It may be simple, but it’s turning heads across the country.

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Olivia-Rodrigo
Olivia Rodrigo wearing De Beers Jewellers’ 18K gold flexible bezel set diamond necklace. Photo courtesy of Shutterstock.

WHETHER YOU PREFER the term tennis or eternity necklace, the simple straight line diamond set worn choker length or just below has made a strong comeback. Whether set into prongs or bezels or channel set, these create a streamlined and elegant statement on their own or can be layered with any other necklace, whether it be yellow gold chains or symbolic pendant necklaces. Many celebrities wore them throughout the awards shows and in their everyday lives in round diamonds or fancy cuts of baguettes, princess, pear and marquise shapes. It’s a piece that every one of your customers should think about when creating a jewelry wardrobe.

Graziela 18K white gold and diamond necklace.

Graziela

18K white gold and diamond necklace.

grazielagems.com

$14,500

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Anita Ko 18K white gold diamond choker.

Anita Ko

18K white gold diamond choker.

anitako.com

$45,875

Melissa Kaye  18K gold and diamond Ashley Necklace.

Melissa Kaye

18K gold and diamond Ashley Necklace.

melissakayejewelry.com

$69,750

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SPONSORED VIDEO

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.

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