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These Were the 10 Most Popular Jewelry Stories of 2017

Your favorites, based on web traffic.




AT THE END of the  year, it’s always fun to look back at which stories have attracted the most reader interest.

Below are the 10 most popular INSTORE stories of 2017 based on web clicks. Note that there may have been further developments in these stories since they were published.

1. This Curious Engagement Ring Style Is Starting to Turn Heads

Raw diamonds are reportedly catching on for brides who want their engagement rings to be unique.

2. Salary Survey: Here’s How Much People Are Making in the Jewelry Business

Are you paying below or above market rates for your sales team, bench jeweler and manager? Big Survey 2017 looked at how much money industry professionals are making.

3. Here’s the Millennial Engagement Ring Trend Everyone Is Talking About

Many young people are going for color in their engagement rings, choosing stones such as rubies, emeralds and sapphires.

4. These Are the Best-Performing Jewelry Brands of 2017

For the second straight year, Gabriel & Co. took the top spot in our Big Survey (with 14 percent of the vote), garnering the most votes when readers were asked to name the three best-performing brand-name jewelry lines that they carry.


5. This Jewelry Trend Is Suddenly Everywhere — and It’s a Huge Sales Opportunity

If you’re only selling earrings in pairs, you might be missing out on an important trend. Among women in their 20s, “secondary piercings” have become commonplace, some designers say.

6. Constant Innovation Keeps the Kessler’s Diamond Formula Fresh

This store, which was honored in our America’s Coolest Stores contest, is notable for several reasons, including the enthasiasm with which owner Richard Kessler has embraced lab-grown diamonds.

7. Jeweler Apologizes for Controversial Billboard

The owners of Spicer Greene Jewelers in Asheville, NC, were trying to be playful with their new billboard, but some local residents found it offensive.

8. The Jewelry Industry Has Lost Something Incredibly Important, Group Says

The Diamond Producers Association said the industry has a major issue: It’s lost its passion. In other words, it’s failing to connect with consumers on an emotional level.

9. Jeweler Sues — and Wins — Over Bad Yelp Review

A jeweler in Quincy, MA, has won a lawsuit against the employee of a rival business in a case that centered on a negative Yelp review.

10. 100 Things a Jewelry Salesperson Should Never Do

We actually published this story in 2013, and it has turned into a perennial favorite, continuing to attract readers year after year.


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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