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My Life and Sanity Files

This Jeweler’s New Orleans Shop is an Ode to Garage Sales, Taxidermy and Tchotchkes

No, Gogo Borgerding doesn’t take life too seriously.

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Gogo Borgerding Gogo Jewelry, New Orleans

Gogo Borgerding doesn’t take life too seriously. “I like to surround myself with the playful, silly and conversational objects and friends, to boot,” she says. Because she thought her real dogs, Della and Mr. Cha Cha, would be a handful at a photo shoot, she brought along her poodle stroller, given to her by a decorator friend. Gogo graduated from the Savannah College of Art and Design and in 2006 opened her Magazine Street store, which is also, decor-wise, an ode to garage sales, taxidermy and tchotchkes. In an on-site workshop she also makes by hand her wildly popular and colorful silver and anodized aluminum cuffs.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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My Life and Sanity Files

This Pennsylvania Designer/Retailer Is a Homebody and a Planner

She doesn’t wait for chances, she goes for it!

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Alexis Kletjian

Alexis Kletjian Fine Jewelry, Kennett Square, PA

Jewelry designer Alexis Kletjian launched her first collection in 2011 and began selling her gold creations directly to collectors. Her first trade show was the New Designer Gallery at JA New York, where she was awarded the prestigious Mort Abelson New Designer of the Year Award in 2016. She opened her retail gallery in Kennett Square, PA, in September 2017, where her location became a destination for custom fine jewelry and heirloom redesign in an inviting, no-pressure environment.

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My Life and Sanity Files

Why This Salsa-Dancing, Scuba-Diving Jeweler Loves to Live Like A Tourist

Florida jewelry sales pro loves being part of her customers’ milestones.

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PHOTOGRAPHY BY: ZACHARY MANN.

Jillian Hornik
Jae’s Jewelers,Coral Gables, FL

Jillian Hornik is sales manager at Jae’s Jewelers in Coral Gables, FL. She love scuba diving, salsa dancing and dogs, and is a graduate gemologist and an AGS registered jeweler.

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My Life and Sanity Files

This Amateur Photographer, Craft Beer Enthusiast and Passionate Cook Is Also a Jeweler

She hates the concept of birthstones because they limit people’s creativity.

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Casey Gallant Stephen Gallant Jewelers, Orleans, MA

Casey has spent nearly 20 years working with her father, Steve, at the store he opened 42 years ago on Cape Cod. She earned her G.G. from GIA Carlsbad in 2001, was named one of the “40 Under 40” by Cape & Plymouth Business in 2013, and serves on the Next Generation Advisory Board for the Independent Jewelers Organization.


What is your geographical history? 

I was born and raised on Cape Cod with short stints in Virginia, Spain and California. 

How did you get into the business? 

As a daughter of a jeweler I took the indirect route: I went to college to become Indiana Jones, graduated with a degree in Spanish film before finally going to GIA Carlsbad. 

What do you like to do in your spare time? 

I love to be in or on the water (salt please) or up in the mountains of New Hampshire. 

What is your favorite color? 

Gold! 

What are your hidden talents? 

I am an amateur photographer, semi-pro craft beer enthusiast and a passionate cook. 

Tell us your pet peeve about jewelry. 

I hate the concept of birthstones because it limits people’s creativity. Forget the rules! Wear it if you like it. 

Describe your personal jewelry style. 

I like my jewelry like my personality – big and bold! 

What is your biggest challenge at work? 

Earning customers’ trust, but it is absolutely the most rewarding part of my job. 

5 things on my desk: 

A mug of Ron Swanson as Mona Lisa, a bobblehead of Dougal Mackenzie, coffee, edge reports and my loupe .

3 things on my to-do-list: 

Schedule social media posts, work on my “one-of-a-kind collection, take a vacation. 

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