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This Jeweler’s New Orleans Shop is an Ode to Garage Sales, Taxidermy and Tchotchkes

No, Gogo Borgerding doesn’t take life too seriously.

Published

6 years ago

January 22, 2018

INSTORE Staff Instore February 2018 Issue

This Jeweler’s New Orleans Shop is an Ode to Garage Sales, Taxidermy and Tchotchkes

Gogo Borgerding Gogo Jewelry, New Orleans

Gogo Borgerding doesn’t take life too seriously. “I like to surround myself with the playful, silly and conversational objects and friends, to boot,” she says. Because she thought her real dogs, Della and Mr. Cha Cha, would be a handful at a photo shoot, she brought along her poodle stroller, given to her by a decorator friend. Gogo graduated from the Savannah College of Art and Design and in 2006 opened her Magazine Street store, which is also, decor-wise, an ode to garage sales, taxidermy and tchotchkes. In an on-site workshop she also makes by hand her wildly popular and colorful silver and anodized aluminum cuffs.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”