Jewelry

This Overlooked Red Carpet Trend May Be The Most Popular With Your Customers

This style of jewelry is small, but it packs a big punch.

Published

4 years ago

June 12, 2019

Beth Bernstein Instore June 2019 Issue

This Overlooked Red Carpet Trend May Be The Most Popular With Your Customers

Julie Garner at the 25th Annual Screen Actors Guild Awards in January 2019. Photo credit: Shutterstock.

DURING AWARDS SEASON, the last piece of jewelry that our industry wants to see is small earrings. But we also want to see a focal point, and for the celebrities who made a statement with necklaces, this was the way they went with their lobes. And in real life, there is nothing like the perfect stud. The most desirable are those that allow us to feel comfortable every day; they have character, but they also let us shine. The more individualized, the better.

This Overlooked Red Carpet Trend May Be The Most Popular With Your Customers

Emily P. Wheeler

Line studs in 18K yellow and white gold with diamonds.

emilypwheeler.com

$3,800

This Overlooked Red Carpet Trend May Be The Most Popular With Your Customers

Single Stone

Handcrafted Cami studs in 18K yellow gold with old European cut diamonds (approx. 0.90 TCW).

singlestone.com

$4,400

This Overlooked Red Carpet Trend May Be The Most Popular With Your Customers

Alex Fitz

All day 14K earrings with two diamond baguettes, gold bar and three round diamonds.

alexfitz.com

$2,905

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Beth Bernstein

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”