MANY RETAILERS TELL us that they have a website, but that they are not getting the amount of traffic to the site that they were hoping for. One good way to do that is to make a blog part of your ongoing digital marketing plan.
A blog gives you the opportunity to create creative, relevant content. This is used to drive traffic back to your website. The use of the blog should be the foundation for all of your social media platforms. Blog links with relevant content give your social followers a reason to click through to your website. Inbound links mentioned directly in your blogs can also drive traffic to specific landing pages of your website.
Blog posts will also increase search engine optimization (SEO). New content is key to staying ahead of your competitors on the search engine results page. Blogging consistently and regularly about your business, industry and products will naturally increase your search keywords. Keywords on your site are a significant way in which Google finds your site when it is looking for relevant content.
Finally, blogging is the best way to emphasize the human angle of your business. It’s where you find your voice and give your business a sense of realism. You can address issues and provide solutions that add value to what your company has to offer. A blog gives your business a personality to increase how likeable your brand is. Blogging gives you that unique identifier that makes you stand out from the competition.