This Time, We’re Bringing Out The Big Guns.

Published

16 years ago

July 2, 2008

In this month’s lead feature in Instore, we did extensive interivews with some of America’s most successful jewelry salespeople ? doing our best to get inside their heads, learn what makes them tick, and find the secrets of their success.

The most striking thing about this month’s lead is the sheer variety of different approaches that America’s best salespeople use to make sales. There’s Alfred Molina of Molina Fine Jewelers in Phoenix, AZ, who, through a combination of confidence and personal style, literally charms money out of his customer’s wallets. Then, there’s Kanti Gopalja of Levinson Jewelers in Plantation, FL, who wins over buyers with his perfect courtesy, extensive knowledge and dedicated customer service. And let’s not forget Geoffrey Stern of Geoffrey’s Diamonds & Goldsmith in San Carlos, CA, who takes the Comedy Central approach to selling jewelry ? making his customers laugh so much that each visit to his store is an event they will remember long after they leave.

With the holiday season sprinting up upon us, we think you’ll find this special package particularly useful. But more than that, we hope you’ll find it inspirational, filled with success stories that will give you and your salespeople ideas to use and goals to to shoot for during the year’s most important selling period. (I mean, who wouldn’t want to have a sales streak like Molina, who once sold $14.8 million worth of jewelry in a single day. You’re probably wondering, what did Alfred eat that day? And where can I get some?) Actually, we don’t have that answer for you, but we do have many others. Special sales techniques? Customer-service secrets? Books to read? How to get out of a big sales slump? You’ll find it all here, in our special look at America’s top sellers.

Wishing you the very best business …
David Squires
Executive Editor and Associate Publisher
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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”