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This Time, We’re Bringing Out The Big Guns.

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In this month’s lead feature in Instore, we did extensive interivews with some of America’s most successful jewelry salespeople ? doing our best to get inside their heads, learn what makes them tick, and find the secrets of their success. 

The most striking thing about this month’s lead is the sheer variety of different approaches that America’s best salespeople use to make sales. There’s Alfred Molina of Molina Fine Jewelers in Phoenix, AZ, who, through a combination of confidence and personal style, literally charms money out of his customer’s wallets. Then, there’s Kanti Gopalja of Levinson Jewelers in Plantation, FL, who wins over buyers with his perfect courtesy, extensive knowledge and dedicated customer service. And let’s not forget Geoffrey Stern of Geoffrey’s Diamonds & Goldsmith in San Carlos, CA, who takes the Comedy Central approach to selling jewelry ? making his customers laugh so much that each visit to his store is an event they will remember long after they leave.  

With the holiday season sprinting up upon us, we think you’ll find this special package particularly useful. But more than that, we hope you’ll find it inspirational, filled with success stories that will give you and your salespeople ideas to use and goals to to shoot for during the year’s most important selling period. (I mean, who wouldn’t want to have a sales streak like Molina, who once sold $14.8 million worth of jewelry in a single day. You’re probably wondering, what did Alfred eat that day? And where can I get some?) Actually, we don’t have that answer for you, but we do have many others. Special sales techniques? Customer-service secrets? Books to read? How to get out of a big sales slump? You’ll find it all here, in our special look at America’s top sellers. 

Wishing you the very best business …
David Squires  
Executive Editor and Associate Publisher  
Click here

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

This Time, We’re Bringing Out The Big Guns.

Published

on

In this month’s lead feature in Instore, we did extensive interivews with some of America’s most successful jewelry salespeople ? doing our best to get inside their heads, learn what makes them tick, and find the secrets of their success. 

The most striking thing about this month’s lead is the sheer variety of different approaches that America’s best salespeople use to make sales. There’s Alfred Molina of Molina Fine Jewelers in Phoenix, AZ, who, through a combination of confidence and personal style, literally charms money out of his customer’s wallets. Then, there’s Kanti Gopalja of Levinson Jewelers in Plantation, FL, who wins over buyers with his perfect courtesy, extensive knowledge and dedicated customer service. And let’s not forget Geoffrey Stern of Geoffrey’s Diamonds & Goldsmith in San Carlos, CA, who takes the Comedy Central approach to selling jewelry ? making his customers laugh so much that each visit to his store is an event they will remember long after they leave.  

With the holiday season sprinting up upon us, we think you’ll find this special package particularly useful. But more than that, we hope you’ll find it inspirational, filled with success stories that will give you and your salespeople ideas to use and goals to to shoot for during the year’s most important selling period. (I mean, who wouldn’t want to have a sales streak like Molina, who once sold $14.8 million worth of jewelry in a single day. You’re probably wondering, what did Alfred eat that day? And where can I get some?) Actually, we don’t have that answer for you, but we do have many others. Special sales techniques? Customer-service secrets? Books to read? How to get out of a big sales slump? You’ll find it all here, in our special look at America’s top sellers. 

Wishing you the very best business …
David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

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