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Tip Sheet: July 2004

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Instore presents ideas for better business

[componentheading]CONNECTIVITY REVOLUTION[/componentheading]

Want to get the maximum benefit from the connectivity revolution? Centralize your company’s data (sales stats, order status, customer contact information and data, etc.) on a private network. When you or your staff log in from home, you’re taken directly to a personalized home page with easy access to all data. This will allow all of you maximum productivity … wherever you are.

Source: Tom Peters, Re-Imagine!

[componentheading]GET OUT YOUR PARTY HAT[/componentheading]

Connecting your female customers to each other connects them to your brand. How can you encourage this? Host parties. Ask people to exchange telephone numbers. Have them share their email addresses … or log into an online forum on a given night each week. Let them make friends, not with you, but with each other. (Sure, they can make friends iwth you, too.) There you go, instant connection.

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Source: Faith Popcorn, EVE-olution

[componentheading]GET EVERYONE IN THE MIX[/componentheading]

Do you have a bench jeweler and/or gemologist on your staff? Why not schedule them to go out on the sales floor once every week or two to sell? The benefits go both ways: additional skills and personal development for them, greater flexibility with scheduling for you. (And believe us, you’ll need every bit of it when those summer vacations come around. Not to mention the big Christmas rush.)

Source: Instore

[componentheading]WATCH WHICH MAIL YOU GET AT HOME[/componentheading]

Are you having Instore — or gasp, any other industry publication — sent to your home? Don’t do it. You’re identifying yourself as a member of the jewelry industry, and making yourself a target for a potential robbery. Instead, have all jewelry mag subscriptions and other business-related mail sent to your place of business. 

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Source: Jewelers Mutual

[span class=note]This story is from the July 2004 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Tip Sheet

Tip Sheet: July 2004

Published

on

Instore presents ideas for better business

[componentheading]CONNECTIVITY REVOLUTION[/componentheading]

Want to get the maximum benefit from the connectivity revolution? Centralize your company’s data (sales stats, order status, customer contact information and data, etc.) on a private network. When you or your staff log in from home, you’re taken directly to a personalized home page with easy access to all data. This will allow all of you maximum productivity … wherever you are.

Source: Tom Peters, Re-Imagine!

[componentheading]GET OUT YOUR PARTY HAT[/componentheading]

Advertisement

Connecting your female customers to each other connects them to your brand. How can you encourage this? Host parties. Ask people to exchange telephone numbers. Have them share their email addresses … or log into an online forum on a given night each week. Let them make friends, not with you, but with each other. (Sure, they can make friends iwth you, too.) There you go, instant connection.

Source: Faith Popcorn, EVE-olution

[componentheading]GET EVERYONE IN THE MIX[/componentheading]

Do you have a bench jeweler and/or gemologist on your staff? Why not schedule them to go out on the sales floor once every week or two to sell? The benefits go both ways: additional skills and personal development for them, greater flexibility with scheduling for you. (And believe us, you’ll need every bit of it when those summer vacations come around. Not to mention the big Christmas rush.)

Source: Instore

[componentheading]WATCH WHICH MAIL YOU GET AT HOME[/componentheading]

Advertisement

Are you having Instore — or gasp, any other industry publication — sent to your home? Don’t do it. You’re identifying yourself as a member of the jewelry industry, and making yourself a target for a potential robbery. Instead, have all jewelry mag subscriptions and other business-related mail sent to your place of business. 

Source: Jewelers Mutual

[span class=note]This story is from the July 2004 edition of INSTORE[/span]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular