Connect with us

Tip Sheet: July 2004

Published

on

Instore presents ideas for better business

[componentheading]CONNECTIVITY REVOLUTION[/componentheading]

Want to get the maximum benefit from the connectivity revolution? Centralize your company’s data (sales stats, order status, customer contact information and data, etc.) on a private network. When you or your staff log in from home, you’re taken directly to a personalized home page with easy access to all data. This will allow all of you maximum productivity … wherever you are.

Source: Tom Peters, Re-Imagine!

[componentheading]GET OUT YOUR PARTY HAT[/componentheading]

Connecting your female customers to each other connects them to your brand. How can you encourage this? Host parties. Ask people to exchange telephone numbers. Have them share their email addresses … or log into an online forum on a given night each week. Let them make friends, not with you, but with each other. (Sure, they can make friends iwth you, too.) There you go, instant connection.

Advertisement

Source: Faith Popcorn, EVE-olution

[componentheading]GET EVERYONE IN THE MIX[/componentheading]

Do you have a bench jeweler and/or gemologist on your staff? Why not schedule them to go out on the sales floor once every week or two to sell? The benefits go both ways: additional skills and personal development for them, greater flexibility with scheduling for you. (And believe us, you’ll need every bit of it when those summer vacations come around. Not to mention the big Christmas rush.)

Source: Instore

[componentheading]WATCH WHICH MAIL YOU GET AT HOME[/componentheading]

Are you having Instore — or gasp, any other industry publication — sent to your home? Don’t do it. You’re identifying yourself as a member of the jewelry industry, and making yourself a target for a potential robbery. Instead, have all jewelry mag subscriptions and other business-related mail sent to your place of business. 

Advertisement

Source: Jewelers Mutual

[span class=note]This story is from the July 2004 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular

Tip Sheet

Tip Sheet: July 2004

Published

on

Instore presents ideas for better business

[componentheading]CONNECTIVITY REVOLUTION[/componentheading]

Want to get the maximum benefit from the connectivity revolution? Centralize your company’s data (sales stats, order status, customer contact information and data, etc.) on a private network. When you or your staff log in from home, you’re taken directly to a personalized home page with easy access to all data. This will allow all of you maximum productivity … wherever you are.

Source: Tom Peters, Re-Imagine!

[componentheading]GET OUT YOUR PARTY HAT[/componentheading]

Advertisement

Connecting your female customers to each other connects them to your brand. How can you encourage this? Host parties. Ask people to exchange telephone numbers. Have them share their email addresses … or log into an online forum on a given night each week. Let them make friends, not with you, but with each other. (Sure, they can make friends iwth you, too.) There you go, instant connection.

Source: Faith Popcorn, EVE-olution

[componentheading]GET EVERYONE IN THE MIX[/componentheading]

Do you have a bench jeweler and/or gemologist on your staff? Why not schedule them to go out on the sales floor once every week or two to sell? The benefits go both ways: additional skills and personal development for them, greater flexibility with scheduling for you. (And believe us, you’ll need every bit of it when those summer vacations come around. Not to mention the big Christmas rush.)

Source: Instore

[componentheading]WATCH WHICH MAIL YOU GET AT HOME[/componentheading]

Advertisement

Are you having Instore — or gasp, any other industry publication — sent to your home? Don’t do it. You’re identifying yourself as a member of the jewelry industry, and making yourself a target for a potential robbery. Instead, have all jewelry mag subscriptions and other business-related mail sent to your place of business. 

Source: Jewelers Mutual

[span class=note]This story is from the July 2004 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular