Tip Sheet: July 2004

Published

21 years ago

July 1, 2004

Instore presents ideas for better business

[componentheading]CONNECTIVITY REVOLUTION[/componentheading]

Want to get the maximum benefit from the connectivity revolution? Centralize your company’s data (sales stats, order status, customer contact information and data, etc.) on a private network. When you or your staff log in from home, you’re taken directly to a personalized home page with easy access to all data. This will allow all of you maximum productivity … wherever you are.

Source: Tom Peters, Re-Imagine!

[componentheading]GET OUT YOUR PARTY HAT[/componentheading]

Connecting your female customers to each other connects them to your brand. How can you encourage this? Host parties. Ask people to exchange telephone numbers. Have them share their email addresses … or log into an online forum on a given night each week. Let them make friends, not with you, but with each other. (Sure, they can make friends iwth you, too.) There you go, instant connection.

Source: Faith Popcorn, EVE-olution

[componentheading]GET EVERYONE IN THE MIX[/componentheading]

Do you have a bench jeweler and/or gemologist on your staff? Why not schedule them to go out on the sales floor once every week or two to sell? The benefits go both ways: additional skills and personal development for them, greater flexibility with scheduling for you. (And believe us, you’ll need every bit of it when those summer vacations come around. Not to mention the big Christmas rush.)

Source: Instore

[componentheading]WATCH WHICH MAIL YOU GET AT HOME[/componentheading]

Are you having Instore — or gasp, any other industry publication — sent to your home? Don’t do it. You’re identifying yourself as a member of the jewelry industry, and making yourself a target for a potential robbery. Instead, have all jewelry mag subscriptions and other business-related mail sent to your place of business.

Source: Jewelers Mutual

[span class=note]This story is from the July 2004 edition of INSTORE[/span]

Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale

When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”