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Tip Sheet: March 2005

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Four fresh ideas to better your business

[componentheading]MUST-SEE WEBSITE[/componentheading]

A9.com, the new search engine from the folks who brought you Amazon.com. The website includes a virtual “Yellow Pages” — including pictures of each business (taken automatically by vans equipped with cameras). Not all areas are available yet, but just give them time. Enter the search jewelry and then your zipcode to see if you’re online. You can then add comments about your business.

Source: Instore

[componentheading]NEGOTIATING TIP[/componentheading]

Negotiating tip: Forget the stone face. When a customer balks at your price or asks for a discount, go ahead and cringe visibly. The flinch will often put your opposite member on the defensive and force him or her to try to justify the request or offer a concession. Don’t overdo it, though: you’re not supposed to appear terrified, merely surprised.

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Source: Selling Power Magazine

[componentheading]INSTRODUCING: YOUR BIGGEST SALE OF THE YEAR[/componentheading]

Your biggest sale of the year is here, and you want to make sure that you’re jam-packed with customers. You’ve spent big on advertising and done heavy direct mailing. What else can you do? On the day of the sale, hire people to wear sandwich boards promoting the sale in big red letters. (“50% Off! Today Only!”) Have them stand at major intersections within a one-mile radius of your store.

Source: IDEA SITE FOR BUSINESS

[componentheading]KEEP ADVERTISING FOCUSED[/componentheading]

Take Coca-Cola, for instance. The company owns nearly 80 different brands of soft drinks, but they’ve never run an advertisement for all of them with some catch-all claim like “Bubbly, sugar-based liquids in a variety of different tastes for all your thirst needs”. If you feel you have three important things that you absolutely have to say … well, then just buy three ads.

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Source: Luke Sullivan, Hey Whipple, Squeeze This

[span class=note]This story is from the March 2005 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Tip Sheet

Tip Sheet: March 2005

Published

on

Four fresh ideas to better your business

[componentheading]MUST-SEE WEBSITE[/componentheading]

A9.com, the new search engine from the folks who brought you Amazon.com. The website includes a virtual “Yellow Pages” — including pictures of each business (taken automatically by vans equipped with cameras). Not all areas are available yet, but just give them time. Enter the search jewelry and then your zipcode to see if you’re online. You can then add comments about your business.

Source: Instore

[componentheading]NEGOTIATING TIP[/componentheading]

Advertisement

Negotiating tip: Forget the stone face. When a customer balks at your price or asks for a discount, go ahead and cringe visibly. The flinch will often put your opposite member on the defensive and force him or her to try to justify the request or offer a concession. Don’t overdo it, though: you’re not supposed to appear terrified, merely surprised.

Source: Selling Power Magazine

[componentheading]INSTRODUCING: YOUR BIGGEST SALE OF THE YEAR[/componentheading]

Your biggest sale of the year is here, and you want to make sure that you’re jam-packed with customers. You’ve spent big on advertising and done heavy direct mailing. What else can you do? On the day of the sale, hire people to wear sandwich boards promoting the sale in big red letters. (“50% Off! Today Only!”) Have them stand at major intersections within a one-mile radius of your store.

Source: IDEA SITE FOR BUSINESS

[componentheading]KEEP ADVERTISING FOCUSED[/componentheading]

Advertisement

Take Coca-Cola, for instance. The company owns nearly 80 different brands of soft drinks, but they’ve never run an advertisement for all of them with some catch-all claim like “Bubbly, sugar-based liquids in a variety of different tastes for all your thirst needs”. If you feel you have three important things that you absolutely have to say … well, then just buy three ads.

Source: Luke Sullivan, Hey Whipple, Squeeze This

[span class=note]This story is from the March 2005 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular