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Tip Sheet: March 2005

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Four fresh ideas to better your business

[componentheading]MUST-SEE WEBSITE[/componentheading]

A9.com, the new search engine from the folks who brought you Amazon.com. The website includes a virtual “Yellow Pages” — including pictures of each business (taken automatically by vans equipped with cameras). Not all areas are available yet, but just give them time. Enter the search jewelry and then your zipcode to see if you’re online. You can then add comments about your business.

Source: Instore

[componentheading]NEGOTIATING TIP[/componentheading]

Negotiating tip: Forget the stone face. When a customer balks at your price or asks for a discount, go ahead and cringe visibly. The flinch will often put your opposite member on the defensive and force him or her to try to justify the request or offer a concession. Don’t overdo it, though: you’re not supposed to appear terrified, merely surprised.

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Source: Selling Power Magazine

[componentheading]INSTRODUCING: YOUR BIGGEST SALE OF THE YEAR[/componentheading]

Your biggest sale of the year is here, and you want to make sure that you’re jam-packed with customers. You’ve spent big on advertising and done heavy direct mailing. What else can you do? On the day of the sale, hire people to wear sandwich boards promoting the sale in big red letters. (“50% Off! Today Only!”) Have them stand at major intersections within a one-mile radius of your store.

Source: IDEA SITE FOR BUSINESS

[componentheading]KEEP ADVERTISING FOCUSED[/componentheading]

Take Coca-Cola, for instance. The company owns nearly 80 different brands of soft drinks, but they’ve never run an advertisement for all of them with some catch-all claim like “Bubbly, sugar-based liquids in a variety of different tastes for all your thirst needs”. If you feel you have three important things that you absolutely have to say … well, then just buy three ads.

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Source: Luke Sullivan, Hey Whipple, Squeeze This

[span class=note]This story is from the March 2005 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Tip Sheet

Tip Sheet: March 2005

Published

on

Four fresh ideas to better your business

[componentheading]MUST-SEE WEBSITE[/componentheading]

A9.com, the new search engine from the folks who brought you Amazon.com. The website includes a virtual “Yellow Pages” — including pictures of each business (taken automatically by vans equipped with cameras). Not all areas are available yet, but just give them time. Enter the search jewelry and then your zipcode to see if you’re online. You can then add comments about your business.

Source: Instore

[componentheading]NEGOTIATING TIP[/componentheading]

Advertisement

Negotiating tip: Forget the stone face. When a customer balks at your price or asks for a discount, go ahead and cringe visibly. The flinch will often put your opposite member on the defensive and force him or her to try to justify the request or offer a concession. Don’t overdo it, though: you’re not supposed to appear terrified, merely surprised.

Source: Selling Power Magazine

[componentheading]INSTRODUCING: YOUR BIGGEST SALE OF THE YEAR[/componentheading]

Your biggest sale of the year is here, and you want to make sure that you’re jam-packed with customers. You’ve spent big on advertising and done heavy direct mailing. What else can you do? On the day of the sale, hire people to wear sandwich boards promoting the sale in big red letters. (“50% Off! Today Only!”) Have them stand at major intersections within a one-mile radius of your store.

Source: IDEA SITE FOR BUSINESS

[componentheading]KEEP ADVERTISING FOCUSED[/componentheading]

Advertisement

Take Coca-Cola, for instance. The company owns nearly 80 different brands of soft drinks, but they’ve never run an advertisement for all of them with some catch-all claim like “Bubbly, sugar-based liquids in a variety of different tastes for all your thirst needs”. If you feel you have three important things that you absolutely have to say … well, then just buy three ads.

Source: Luke Sullivan, Hey Whipple, Squeeze This

[span class=note]This story is from the March 2005 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular