Commissions are great, says David Geller. But for maximum motivation, combine your commission program with a 'stretch goal' reward program.
Want to beat the competition this Christmas? David Geller gives you 12 promotional ideas that will help do the trick.
WANT TO MAKE your shop really hum this holiday season? Here’s the steps you need to take. Starting … just about … now! 1. Start now...
Expanding your store can be the best decision you ever make, says David Geller. But don't bite off more than you can ... pay for.
Getting your jeweler on a commission plan makes sense, writes David Geller ... if you make it profitable for both parties.
Is your bench is lifting its fair share of your store's weight? David Geller shows you how to run the numbers.
David Geller says jewelers too often look only at the short term when determining the success of an advertising campaign.
That line you bought that never sells ... but generates lots of special orders? Here's how to turn a profit on it.
Hate doing repairs? We understand. But David Geller says they're a great service to offer ... unless you hate making money.
Having too much inventory in like throwing away money. David Geller helps you figure out how much is too much.
Looking to have a better 2003? David Geller's got a list of New Year's resolutions that all jewelers should think about.