Week 1Sept. 5-10 MARKETING In the era of local search — and especially when it comes to bridal customers — it’s crucial you settle on one...
5 To mark THE 55TH ANNIVERSARY OF BREAKFAST AT TIFFANY’S first showing in 1961, invite young couples to come in for a morning bite at your...
Week 1 / OCT. 3-8 Clienteling Review customer lists for the holidays. Plan a delivery of something special — flowers, bath soaps, homemade jam — to...
Week 1 / JULY 4-9 Marketing It’s not just the nation’s birthday this week; July along with August make this the No. 1 period for birthdays...
PRE-SEASON TRAINING FOR FOOTBALL will start soon at high schools around the country. Get down to the coach’s office to see if you can sponsor the...
Week 1 / MAY 30-JUNE 4 Networking Your goal at JCK Las Vegas (June 3-6) this year is to meet people. In the breakfast line, at...
Week 1 / MAY 2-7 Sales Everything (cases, email schedule, events) should be in place now for Mother’s Day (May 8). Unveil a surprise spiff —...
1 MARILYN MONROE, best friend to diamonds and pearls, would have been 90 today. More icon than actress or singer, she is the perfect theme for...
Week 1 / APR. 4-9 Inventory Show season is almost upon us. Brainstorm with staff on ways to clear space in your cases for your new...
Every day should be spiced with fun and a playful attitude, but especially National Fun at Work Day on April 1. 1 When you think of...
Week 1 / FEB. 29-Mar. 5 Sales Add traceable codes to vouchers included with your sales staff’s thank-you notes. That way you’ll encourage the cultivation of...
Week 1 / FEB. 1-6 Technology Showcase popular Valentine items on your homepage, with a special emphasis on items that are exclusive to your store. Display...
“Dress in Blue Day” is aimed at raising awareness of colon cancer. 4 Similar to the Go Red for Women campaign and the issue of heart...
Week 1 / JAN. 3-8 Planning Bring your staff together for a post-holidays strategy session. Go over what worked, what didn’t, what your competitors did, what...
Here’s a devilish way to make sure you stick to your New Year’s Resolutions. 1 1 It’s f-f-f-freezing out there. Your nose turns blue in five...
Here’s a devilish way to make sure you stick to your New Year’s Resolutions. 1 A few years back,Staples teamed up with motivational website StickK.com to...
Sure, it’s the season of giving. But your customers also won’t mind giving something to themselves. Have those impulse buys ready! 1 ’Tis the season of...
While shoppers burn up the Interweb on Cyber Monday, instead serve a warm cup of cider to your customers. 30 Cider Monday! We like this date:...
Go ahead, you have our permission to share this future meme with your male customers. 2 Facebook has made it increasingly harder to reach all your...
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