(PRESS RELEASE) DALLAS, TX — Chic Pistachio, the US company behind multiple trend-setting jewelry brands, announces the opening of a 2nd US showroom that will be located in New York. The showroom will feature all brands distributed by Chic Pistachio and will provide a safe space for buyers to meet while viewing the latest, high-selling fashion launches.
“We began looking at other ways that we could safely assist our customers with the changes that have taken place in the industry due to COVID. This showroom is going to benefit our retailers, our sales reps and all potential customers by offering safe space for meetings, marketing videos and more. We are beyond excited to continue our pattern of growth and move into the New York real estate market,” said Alisa Bunger, vice president, US sales and operations.
The showroom is expected to open mid-April. Best-selling ANIA HAIE and fast-growing AURELIE GI will be on display along with men’s line EXCLIV and the fashion forward designs of PERRI FOIA. For more information, contact sales@chicpistachio.com. Chic Pistachio, whose US headquarters are in Dallas, Texas, is one of the fastest growing wholesale manufacturers of quality jewelry. Its mission is to create on-trend, on-demand, quality jewelry with affordable price points for both retailers and consumers.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
