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True Tales: A Pearl by Any Other Name

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True Tales: A Pearl by  Any Other Name

True Tales: A Pearl by Any Other Name

Published in the April 2014 issue

A PEARL BY ANY OTHER NAME

The Russian priest who performed my aunt’s funeral called me about a month later and said (in broken English): “I have a pearl I want to show you that you might be interested in.” I figured he was looking to sell me a pearl. I didn’t want to buy a pearl but didn’t want to be rude so I said to bring it in and I will take a look at it. He comes in later that week with his daughter, asks if he can have a word with me and says, “The pearl I spoke of is my daughter. Would you be interested in her?” I managed to keep my laughter to a chuckle and kindly told him I was already spoken for. — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ

LOVE, UNEXPLAINED

A fellow came in with a woman, acting lovey-dovey. She tried on diamond rings and held hands and kissed. Two weeks later, he came in with a different woman, same routine, except for the fearful glances at me, worried that I would spill the beans. Week six: back with the first woman. So nervous, his hands shook. We never did find what was going on. — Barry Tricker, SGC, Stowe, VT

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GROOMSDAY PREPPER

A guy came in to pick out an engagement ring. As we talked, I asked about his fiancée. Turns out he didn’t even have a girlfriend but wanted to be ready “just in case!” He ended up paying for it, but still no girlfriend. Last I heard, he had moved to a different city in hopes of finding a woman.— Lora S. Wright, Southern Jewelers, Sanford, NC

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: A Pearl by Any Other Name

Published

on

True Tales: A Pearl by  Any Other Name

True Tales: A Pearl by Any Other Name

Published in the April 2014 issue

A PEARL BY ANY OTHER NAME

The Russian priest who performed my aunt’s funeral called me about a month later and said (in broken English): “I have a pearl I want to show you that you might be interested in.” I figured he was looking to sell me a pearl. I didn’t want to buy a pearl but didn’t want to be rude so I said to bring it in and I will take a look at it. He comes in later that week with his daughter, asks if he can have a word with me and says, “The pearl I spoke of is my daughter. Would you be interested in her?” I managed to keep my laughter to a chuckle and kindly told him I was already spoken for. — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ

LOVE, UNEXPLAINED

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A fellow came in with a woman, acting lovey-dovey. She tried on diamond rings and held hands and kissed. Two weeks later, he came in with a different woman, same routine, except for the fearful glances at me, worried that I would spill the beans. Week six: back with the first woman. So nervous, his hands shook. We never did find what was going on. — Barry Tricker, SGC, Stowe, VT

GROOMSDAY PREPPER

A guy came in to pick out an engagement ring. As we talked, I asked about his fiancée. Turns out he didn’t even have a girlfriend but wanted to be ready “just in case!” He ended up paying for it, but still no girlfriend. Last I heard, he had moved to a different city in hopes of finding a woman.— Lora S. Wright, Southern Jewelers, Sanford, NC

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

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