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True Tales: Another Refund That Wasn’t Granted

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A young couple picks out a trio set to put on layaway. He pays enough to take the engagement ring with him and gives it to her. Six months later (no other payments on the layaway) he wants his money back. I remind him that he has the ring and ask why he expects his downpayment back. He tells me I’m wrong. He doesn’t have the ring — she does! I thought it was good for a grin, but not a refund.
— PETER TIMS, WHITE MOUNTAIN JEWELERS, SHOW LOW, AZ

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Another Refund That Wasn’t Granted

Published

on

A young couple picks out a trio set to put on layaway. He pays enough to take the engagement ring with him and gives it to her. Six months later (no other payments on the layaway) he wants his money back. I remind him that he has the ring and ask why he expects his downpayment back. He tells me I’m wrong. He doesn’t have the ring — she does! I thought it was good for a grin, but not a refund.
— PETER TIMS, WHITE MOUNTAIN JEWELERS, SHOW LOW, AZ

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular