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True Tales: Bonds of Love

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10 years ago

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The third kind of ring — suffer-ring
Engagement ring? Check. Wedding ring? Check. Suffer-ring?

I once had a couple picking out an engagement ring together and the gentlemen commented that he was amazed that I was going to be able to sell him not one ring but three at once. I said, “You mean an engagement ring and two wedding rings? He said, “No, an engagement ring, a wedding ring and suffer-ring!” — Mary Jo C., Rutland, VT

We had just sold a gentleman a beautiful strand of 42-inch South Sea pearls for his wife for their anniversary. After he walked out we returned to our morning routine only to look up when he walked back in with a heavy metal orange stake and a chain attached. He told us it was his anniversary gift from his wife: a “short leash” if you will. After a good laugh he told us it was actually to train his bird-hunting dogs and not him. — Marc M., Midland, TX

 

This article originally appeared in the June 2015 edition of INSTORE.

 

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Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

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True Tales

True Tales: Bonds of Love

Published

10 years ago

on

The third kind of ring — suffer-ring
Engagement ring? Check. Wedding ring? Check. Suffer-ring?

I once had a couple picking out an engagement ring together and the gentlemen commented that he was amazed that I was going to be able to sell him not one ring but three at once. I said, “You mean an engagement ring and two wedding rings? He said, “No, an engagement ring, a wedding ring and suffer-ring!” — Mary Jo C., Rutland, VT

We had just sold a gentleman a beautiful strand of 42-inch South Sea pearls for his wife for their anniversary. After he walked out we returned to our morning routine only to look up when he walked back in with a heavy metal orange stake and a chain attached. He told us it was his anniversary gift from his wife: a “short leash” if you will. After a good laugh he told us it was actually to train his bird-hunting dogs and not him. — Marc M., Midland, TX

 

This article originally appeared in the June 2015 edition of INSTORE.

 

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click to Comment(Comment)
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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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