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True Tales: Bonds of Love



The third kind of ring — suffer-ring

Engagement ring? Check. Wedding ring? Check. Suffer-ring?

I once had a couple picking out an engagement ring together and the gentlemen commented that he was amazed that I was going to be able to sell him not one ring but three at once. I said, “You mean an engagement ring and two wedding rings? He said, “No, an engagement ring, a wedding ring and suffer-ring!” — Mary Jo C., Rutland, VT

We had just sold a gentleman a beautiful strand of 42-inch South Sea pearls for his wife for their anniversary. After he walked out we returned to our morning routine only to look up when he walked back in with a heavy metal orange stake and a chain attached. He told us it was his anniversary gift from his wife: a “short leash” if you will. After a good laugh he told us it was actually to train his bird-hunting dogs and not him. — Marc M., Midland, TX


This article originally appeared in the June 2015 edition of INSTORE.





Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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