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True Tales: Bonds of Love

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The third kind of ring — suffer-ring
Engagement ring? Check. Wedding ring? Check. Suffer-ring?

I once had a couple picking out an engagement ring together and the gentlemen commented that he was amazed that I was going to be able to sell him not one ring but three at once. I said, “You mean an engagement ring and two wedding rings? He said, “No, an engagement ring, a wedding ring and suffer-ring!” — Mary Jo C., Rutland, VT

We had just sold a gentleman a beautiful strand of 42-inch South Sea pearls for his wife for their anniversary. After he walked out we returned to our morning routine only to look up when he walked back in with a heavy metal orange stake and a chain attached. He told us it was his anniversary gift from his wife: a “short leash” if you will. After a good laugh he told us it was actually to train his bird-hunting dogs and not him. — Marc M., Midland, TX

 

This article originally appeared in the June 2015 edition of INSTORE.

 

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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True Tales

True Tales: Bonds of Love

Published

on

The third kind of ring — suffer-ring
Engagement ring? Check. Wedding ring? Check. Suffer-ring?

I once had a couple picking out an engagement ring together and the gentlemen commented that he was amazed that I was going to be able to sell him not one ring but three at once. I said, “You mean an engagement ring and two wedding rings? He said, “No, an engagement ring, a wedding ring and suffer-ring!” — Mary Jo C., Rutland, VT

We had just sold a gentleman a beautiful strand of 42-inch South Sea pearls for his wife for their anniversary. After he walked out we returned to our morning routine only to look up when he walked back in with a heavy metal orange stake and a chain attached. He told us it was his anniversary gift from his wife: a “short leash” if you will. After a good laugh he told us it was actually to train his bird-hunting dogs and not him. — Marc M., Midland, TX

 

This article originally appeared in the June 2015 edition of INSTORE.

 

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular