True Tales: She’ll Get It When She Starts Acting Right

Published

16 years ago

January 6, 2009

A couple came into the shop for an engagement ring. The man, speaking to anyone who was listening, commanded: "We need to find my girl-friend a big diamond engagement ring!" I directed the young lady to our engagement rings and worked with her for an hour. She finally settled on a ring and marched it over to her boyfriend, who was talking on the phone near the entry. They spoke for a few minutes. Then the man came over to me. With a stern tone, he said: "This is not big enough! I want bigger!"

With this, I enrolled the help of another sales associate. We all worked for at least another hour to find a ring that met the boyfriend's approval. When we finally settled on the proper ring, he slaps his credit card on the counter … "Sold!" Upon hearing this, the woman smiled from ear to ear. I scooped up the credit card and began to process the transaction. The other sales associate cleaned the ring and prepared the packaging. I then brought everything over to the couple, making sure to have the ring box open, just in case he wanted to seize the moment … and slip the ring on her finger.

The man plucked the ring out of the box and strung it on his gold necklace. He said: "I don't need all that packaging. Keep it.” Puzzled, I asked: "Aren't you going to put that beautiful ring on her finger?" "No", he replied. "I ain't going to give it to her until she starts acting right!" — BILL M., WAYZATA, MN

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”