True Tales: She’ll Get It When She Starts Acting Right

Published

16 years ago

January 6, 2009

A couple came into the shop for an engagement ring. The man, speaking to anyone who was listening, commanded: "We need to find my girl-friend a big diamond engagement ring!" I directed the young lady to our engagement rings and worked with her for an hour. She finally settled on a ring and marched it over to her boyfriend, who was talking on the phone near the entry. They spoke for a few minutes. Then the man came over to me. With a stern tone, he said: "This is not big enough! I want bigger!"

With this, I enrolled the help of another sales associate. We all worked for at least another hour to find a ring that met the boyfriend's approval. When we finally settled on the proper ring, he slaps his credit card on the counter … "Sold!" Upon hearing this, the woman smiled from ear to ear. I scooped up the credit card and began to process the transaction. The other sales associate cleaned the ring and prepared the packaging. I then brought everything over to the couple, making sure to have the ring box open, just in case he wanted to seize the moment … and slip the ring on her finger.

The man plucked the ring out of the box and strung it on his gold necklace. He said: "I don't need all that packaging. Keep it.” Puzzled, I asked: "Aren't you going to put that beautiful ring on her finger?" "No", he replied. "I ain't going to give it to her until she starts acting right!" — BILL M., WAYZATA, MN

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”