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True Tales: She’ll Get It When She Starts Acting Right

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A couple came into the shop for an engagement ring. The man, speaking to anyone who was listening, commanded: "We need to find my girl-friend a big diamond engagement ring!" I directed the young lady to our engagement rings and worked with her for an hour. She finally settled on a ring and marched it over to her boyfriend, who was talking on the phone near the entry. They spoke for a few minutes. Then the man came over to me. With a stern tone, he said: "This is not big enough! I want bigger!" 
 
With this, I enrolled the help of another sales associate. We all worked for at least another hour to find a ring that met the boyfriend's approval. When we finally settled on the proper ring, he slaps his credit card on the counter … "Sold!" Upon hearing this, the woman smiled from ear to ear. I scooped up the credit card and began to process the transaction. The other sales associate cleaned the ring and prepared the packaging. I then brought everything over to the couple, making sure to have the ring box open, just in case he wanted to seize the moment … and slip the ring on her finger. 
 
The man plucked the ring out of the box and strung it on his gold necklace. He said: "I don't need all that packaging. Keep it.” Puzzled, I asked: "Aren't you going to put that beautiful ring on her finger?" "No", he replied. "I ain't going to give it to her until she starts acting right!" — BILL M., WAYZATA, MN

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: She’ll Get It When She Starts Acting Right

Published

on

A couple came into the shop for an engagement ring. The man, speaking to anyone who was listening, commanded: "We need to find my girl-friend a big diamond engagement ring!" I directed the young lady to our engagement rings and worked with her for an hour. She finally settled on a ring and marched it over to her boyfriend, who was talking on the phone near the entry. They spoke for a few minutes. Then the man came over to me. With a stern tone, he said: "This is not big enough! I want bigger!" 
 
With this, I enrolled the help of another sales associate. We all worked for at least another hour to find a ring that met the boyfriend's approval. When we finally settled on the proper ring, he slaps his credit card on the counter … "Sold!" Upon hearing this, the woman smiled from ear to ear. I scooped up the credit card and began to process the transaction. The other sales associate cleaned the ring and prepared the packaging. I then brought everything over to the couple, making sure to have the ring box open, just in case he wanted to seize the moment … and slip the ring on her finger. 
 
The man plucked the ring out of the box and strung it on his gold necklace. He said: "I don't need all that packaging. Keep it.” Puzzled, I asked: "Aren't you going to put that beautiful ring on her finger?" "No", he replied. "I ain't going to give it to her until she starts acting right!" — BILL M., WAYZATA, MN

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular