True Tales: Texas-Sized Bragging

Published

12 years ago

June 24, 2013

True Tales: July 2013

BY THE INSTORE TEAM

Published in the July 2013 issue.

We once had a gentleman in our store who
was visiting from Texas. He was saying to us (and
other customers in the store) how things were so
much grander in Texas. He claimed that back home
if he drove his car at 9.00 in the morning, it took
him almost to 1.00 in the afternoon before he got to
the end of his expansive property. Another gentlemen
who was here at the time looked at him and
said. “Well my property is about 100 yards in either
direction and you know what? I had a car like that
once!” – Alex Weil, Martin’s Jewelry, Manhattan
Beach, CA

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.