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True Tales: Texas-Sized Bragging

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True Tales: July 2013

BY THE INSTORE TEAM

Published in the July 2013 issue.

We once had a gentleman in our store who
was visiting from Texas. He was saying to us (and
other customers in the store) how things were so
much grander in Texas. He claimed that back home
if he drove his car at 9.00 in the morning, it took
him almost to 1.00 in the afternoon before he got to
the end of his expansive property. Another gentlemen
who was here at the time looked at him and
said. “Well my property is about 100 yards in either
direction and you know what? I had a car like that
once!” – Alex Weil, Martin’s Jewelry, Manhattan
Beach, CA

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Texas-Sized Bragging

Published

on

True Tales: July 2013

BY THE INSTORE TEAM

Published in the July 2013 issue.

We once had a gentleman in our store who
was visiting from Texas. He was saying to us (and
other customers in the store) how things were so
much grander in Texas. He claimed that back home
if he drove his car at 9.00 in the morning, it took
him almost to 1.00 in the afternoon before he got to
the end of his expansive property. Another gentlemen
who was here at the time looked at him and
said. “Well my property is about 100 yards in either
direction and you know what? I had a car like that
once!” – Alex Weil, Martin’s Jewelry, Manhattan
Beach, CA

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular