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Fruchtman Marketing has produced a “video of unity” for its clients to use during the coronavirus pandemic.

“We are suggesting our clients pivot their messaging for at least the next 7-10 days and push messages of unity USING their budgeted media spends,” said Shane O’Neill, vice president of Fruchtman. “While others go dark, in terms of their marketing, we suggest our clients forge ahead, because when this ends, and it will, they will be better positioned to get back on track.”

The video was produced free of charge. Below is an example that was done for Lewis Jewelers in Ann Arbor, MI.

Don’t miss our Thursday webinar “Managing through the Crisis: The Digital Marketing Response” with O’Neill and INSTORE Editor-in-Chief Trace Shelton. Learn how to connect with your customers, share knowledge and build your brand during the crisis. Register here.

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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