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Fruchtman Marketing has produced a “video of unity” for its clients to use during the coronavirus pandemic.

“We are suggesting our clients pivot their messaging for at least the next 7-10 days and push messages of unity USING their budgeted media spends,” said Shane O’Neill, vice president of Fruchtman. “While others go dark, in terms of their marketing, we suggest our clients forge ahead, because when this ends, and it will, they will be better positioned to get back on track.”

The video was produced free of charge. Below is an example that was done for Lewis Jewelers in Ann Arbor, MI.

Don’t miss our Thursday webinar “Managing through the Crisis: The Digital Marketing Response” with O’Neill and INSTORE Editor-in-Chief Trace Shelton. Learn how to connect with your customers, share knowledge and build your brand during the crisis. Register here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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