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Fruchtman Marketing has produced a “video of unity” for its clients to use during the coronavirus pandemic.

“We are suggesting our clients pivot their messaging for at least the next 7-10 days and push messages of unity USING their budgeted media spends,” said Shane O’Neill, vice president of Fruchtman. “While others go dark, in terms of their marketing, we suggest our clients forge ahead, because when this ends, and it will, they will be better positioned to get back on track.”

The video was produced free of charge. Below is an example that was done for Lewis Jewelers in Ann Arbor, MI.

Don’t miss our Thursday webinar “Managing through the Crisis: The Digital Marketing Response” with O’Neill and INSTORE Editor-in-Chief Trace Shelton. Learn how to connect with your customers, share knowledge and build your brand during the crisis. Register here.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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