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Upcoming Trade Shows, Stuller’s Newest Catalog and More Service News

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Upcoming Trade Shows, Stuller’s Newest Catalog and More Service News

Antique Extravaganza Upcoming

The Original Miami Beach Antique Show (OMBAS) returns to the Miami Beach Convention Center Jan. 4-8, 2020. Make the most of it by getting tickets to attend the spectacular Jewelry History Series; it’s an unmissable two-day educational conference that precedes OMBAS on Jan. 3-4. originalmiamibeachantiqueshow.com

Certain Certification

The Jewelry Appraisal and Gemological Institute (JAGi) has announced an expansion of their services to the entire retail jewelry industry. The JAGi CardCert report offers an independent, third-party diamond grade and appraisal for jewelry stores seeking to sell both inside their physical locations and to customers online. jagilab.com

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Plumbing New Heights

The Plumb Club now requires its members to become Certified Members of the Responsible Jewelry Council (RJC). That means all Plumb Club member products are produced in accordance with the RJC Code of Practices. responsiblejewellery.com

An Incredible Journey

The Diamond Producers Association’s (DPA) Real is Rare, Real is a Diamond platform has released their latest campaign: “The Diamond Journey.” This multimedia campaign tells the epic journey of a natural diamond. Video and social media assets available through DPA. realisadiamond.com

Hot off the Press

Stuller, Inc. has released their third and most extensive catalog of the year, Jewelry 2020-2021! Launched just in time for the holiday season, this fresh volume offers more than 1,000 new items, including a separate birthstone section, trending personalized styles, new chains and more. stuller.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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