(PRESS RELEASE) LOS ANGELES, CA — Varsha Diamonds, a California-based, 35-year diamond brand and jewelry manufacturer who created the Fireworks Diamond, is expanding its product line with inaugural color collections for Spring 2024, including branded collections in natural color gemstones and lab grown color diamonds. The all-new “Color Candy,” “Varsha Vintage,” “Green Majesty,” and “Rosè, Azur, & Amarillo” collections will debut at the JCK Las Vegas show in late May 2024 at the Venetian Expo.
“Color is an important part of contemporary fashion and the growth in the colored gemstone segment of the market over the last few years has prompted our retail partners to ask for more colorful jewelry designs,” say Nick Mehta, CEO of Varsha Diamonds. “We are excited to launch these very wearable, aspirational jewelry styles in exciting colors – candy-colored natural gemstones, as well as large and impressive lab grown colored diamonds, all with our well-known signature Varsha quality and style.”
Color Candy
Varsha is introducing a captivating collection of semi-precious gemstones in the retailer’s choice of 14K gold or 14K gold-plated sterling silver, in a vibrant fusion of style and elegance. The collection is comprised of approximately two dozen styles, with 14K gold retail price starting from $550, with a mix of semi-precious gemstones such as amethyst, garnet, blue topaz, and citrine.
Varsha Vintage
The Varsha Vintage collection introduces a mesmerizing vintage-inspired jewelry, crafted with the timeless elegance of natural diamonds, emeralds, sapphires, and rubies. Each piece embodies the opulence and sophistication of the roaring twenties, featuring intricate geometric patterns, bold lines, and luxurious finishes reminiscent of the Art Deco era.
Green Majesty
Varsha’s new Green Majesty collection features precious Zambian emeralds in a variety of cuts (oval, cushion, cabochon, etc.) set into 18K white gold with natural diamonds. This capsule collection features pendants, rings, and earrings.
Rosè, Azur & Amarillo
The new Varsha Rosè, Azur & Amarillo collection offers a modern luxury experience with lab-grown colored diamond rings, featuring vibrant pink, blue, and yellow center stones from 3.0 carat and up, with pricing starting from $2,900.
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The new collections will be on display at JCK Las Vegas May 31 to June 3rd in booth 14069.
To learn more visit here. To make an appointment at the show, email sales@varshadiamonds.com.
