Video: How Jewelers Can Have a Great Christmas Before Dec. 15

CUSTOMERS HAVE been trained to wait until the last minute to make big Christmas purchases, with the expectation that retailers will offer steep discounts.

For jewelers, that means the biggest sales period of the year has been compressed into about 10 days, says jewelry store training expert Jimmy DeGroot.

Fortunately, DeGroot says, there’s a way to keep the flow of customer traffic steady.

In the video below, he explains how some well-placed phone calls can help.

Watch the video: