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Video: How Jewelers Can Have a Great Christmas Before Dec. 15

You’ve got to control your customer flow to have the strongest possible holiday season.

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CUSTOMERS HAVE been trained to wait until the last minute to make big Christmas purchases, with the expectation that retailers will offer steep discounts.

For jewelers, that means the biggest sales period of the year has been compressed into about 10 days, says jewelry store training expert Jimmy DeGroot.

Fortunately, DeGroot says, there’s a way to keep the flow of customer traffic steady.

In the video below, he explains how some well-placed phone calls can help.

Watch the video:

Video: How Jewelers Can Have a Great Christmas Before Dec. 15

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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