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Video: How Jewelers Can Have a Great Christmas Before Dec. 15

You’ve got to control your customer flow to have the strongest possible holiday season.




CUSTOMERS HAVE been trained to wait until the last minute to make big Christmas purchases, with the expectation that retailers will offer steep discounts.

For jewelers, that means the biggest sales period of the year has been compressed into about 10 days, says jewelry store training expert Jimmy DeGroot.

Fortunately, DeGroot says, there’s a way to keep the flow of customer traffic steady.

In the video below, he explains how some well-placed phone calls can help.

Watch the video:

Video: How Jewelers Can Have a Great Christmas Before Dec. 15


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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