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IRATE CUSTOMERS are part of the business, but have you ever found yourself on the wrong end of someone’s drink?

Cullen Wulf did. He enforced his return policy, and the client was not pleased.

In the video below, Cullen recounts the story, which ends with insults and water being flung in his direction.

Take a look.



Cullen Wulf is a jewelry store owner in Merrillville, IN. Follow him on Instagram.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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