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Wax and Shine with Your Thank-You Notes

Stamp sealed envelopes take your correspondence to the next level.

Published

1 year ago

February 11, 2022

INSTORE Staff Instore March 2022 Issue

Want to take your thank-you notes to the next level? Sealing wax is the answer. Our sister magazine INVISION reported on an optical retailer called Oculus Eyewear in San Marcos, TX, that sends every client a handwritten, custom-wax-stamp-sealed thank you card post-purchase. And yes, it is still possible in 2022 to buy sealing wax kits. You may want to practice first, though, using aluminum foil, parchment baking paper, or a silicone baking mat, so you can re-melt and reuse the wax until you get a handle on this. Sealing wax stands out. But it has the potential to be messy.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”