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Wax and Shine with Your Thank-You Notes

Stamp sealed envelopes take your correspondence to the next level.

Published

2 years ago

February 11, 2022

INSTORE Staff Instore March 2022 Issue

Want to take your thank-you notes to the next level? Sealing wax is the answer. Our sister magazine INVISION reported on an optical retailer called Oculus Eyewear in San Marcos, TX, that sends every client a handwritten, custom-wax-stamp-sealed thank you card post-purchase. And yes, it is still possible in 2022 to buy sealing wax kits. You may want to practice first, though, using aluminum foil, parchment baking paper, or a silicone baking mat, so you can re-melt and reuse the wax until you get a handle on this. Sealing wax stands out. But it has the potential to be messy.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”